MATRADE Finds Global Buyers for Malaysian Manufacturers of Wood-based Products

THURSDAY, 28 NOVEMBER 2019, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) has recently matched 93 Malaysian manufacturers of wood-based products with 64 buyers from 14 countries through its signature business matching programme called International Sourcing Programme (INSP).

The INSP which was held at the Malaysian Wood Expo (MWE) 2019 on 20 November 2019 at Putra World Trade Centre in Kuala Lumpur, saw MATRADE coordinating 472 business meetings that led to Malaysian companies generating over RM118 million of export value for their business.

Among the buyers who attended the INSP were from China, South Korea, India, Mauritius, Sri Lanka, Maldives, Bangladesh, Pakistan, United Arab Emirates, South Africa, United States, Mexico, France and Poland. The products sourced by these foreign buyers included wooden doors, sawn timber, plywood, veneer, wooden floorings and furniture products.

According to Director of Construction and Business Services Section at MATRADE, Puan Rusiah Mohamed, the INSP provides a cost-effective platform for Malaysian companies to meet global buyers at the comfort of their home country. “Apart from meeting with potential buyers from around the world, the initiative helps Malaysian companies gather various insights on the global buyers’ requirements and this is essential for them to be more competitive globally,” Rusiah said.

“Since 1993, MATRADE has been the key agency that facilitates the inclusion of Malaysian companies in the global supply chain through our Exporters Development and Export Promotion Programmes. Moving into 2020, we will ramp up our efforts to ensure Malaysian products will be sought after by the world,” she added.

Come 2020, MATRADE will spearhead the participation of Malaysian the wood-based products manufacturers in significant trade events such as Worldbex 2020, MegaBuild Indonesia, Mosbuild 2020, Acetech Mumbai, Construction Indonesia, the Big 5 Dubai and Buildtech Yangon.

The inaugural MWE was jointly organised by Malaysian Timber Council (MTC) and the Panels & Furniture Group. The event brought together wood-based players and woodworking suppliers and buyers under one roof to showcase, learn, build partnerships and share innovative ideas.

Malaysian companies keen to take part in MATRADE programmes are urged to contact MATRADE via email at This email address is being protected from spambots. You need JavaScript enabled to view it. or go to to get more details.


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