Hartalega Sdn. Bhd was established in 1988. Today, Hartalega has grown into a major producer of nitrile gloves in the world. Hartalega exports its products to 137 international clients in 39 countries; North America (75%), Europe (12%), Asia Pacific (9%) and other regions (4%). Hartalega now focuses to diversify its export markets, with Brazil among the markets targeted.
It is important to note that, to import medical gloves into Brazil, an import license from the National Health Surveillance Agency (ANVISA) is required. Once the product is registered with ANVISA, they will send their authorized independent lab (INMETRO/Falcao Bauer) for factory and product certification. The importers will be allowed to import when the factory and products are approved by INMETRO. The registration procedures and estimated time frame often take more than a year before the products can be exported into Brazil. In an effort to expand Malaysian exports to the Latin American market, MATRADE Sao Paulo had sent several potential buyers from Brazil to Malaysia to source for various Malaysian products and services. One of the potential importers who visited Malaysia in June 2009 to source for rubber examination gloves met with various manufacturers of gloves in Malaysia, which also included Hartalega.
Here are some comments made by Hartalega on the business meetings arranged by MATRADE with the Brazilian buyer:
- It was a successful meeting and the registration process with the Brazilian authorities was initiated in September 2009 to comply with the Brazilian import requirements for medical gloves.
- Currently the company is in the final stage of the registration process with the Brazilian authorities and the approval license is expected from the relevant authorities by January 2011.
- The potential sales is estimated at USD300,000 per month or USD3.6 million per year.
The above illustrates that while the process to obtain the necessary approvals to enter the Brazilian market may take some time, it is a lucrative market for Malaysian exporters who take the effort to enter the Brazilian market, a country considered to be among the emerging BRIC nations. MATRADE office in Sao Paulo will be pleased to provide guidance and assistance to Malaysian exporters who wish to take advantage of the opportunities that the Brazilian market provides.
Contact Details :
C-G-9, Jalan Dataran SD1,
Dataran SD PJU 9,
Bandar Sri Damansara,
52200 Kuala Lumpur, Malaysia
T : +603-6277 1733
F : +603-6280 2533
W : hartalega.com.my