Transforming the organisation into a credible, client centric and value creating Trade Promotional Organisation (TPO)
MATRADE's Business Strategic Plan (BSP) provides the strategic plan to govern the organisational direction of MATRADE towards transforming the organisation into a credible, client centric and value creating Trade Promotional Organisation (TPO).
The BSP will be used as a tool to position MATRADE as an effective trade promotion agency and to provide an important platform for MATRADE to improve its core business areas and operational processes including identifying appropriate measures to remedy any weaknesses.
Under the BSP, MATRADE will adopt and implement 6 Strategic Pillars (SP) containing 20 Strategic Initiatives (SI). These strategic initiatives cut across various areas of the organization, ranging from exporters development and export promotion, information and communication technology, human capital development and processes improvements.
Overall Structure of Business Strategic Plan