MIHAS made it to the Malaysia Book of Records

TUESDAY, 11 APRIL 2017, KUALA LUMPUR : Malaysia International Halal Showcase (MIHAS), organised by Malaysia External Trade Development Corporation (MATRADE) has recently been awarded by Malaysia Book of Records (MBR) as the largest Halal Trade Fair in Malaysia. The acknowledgement ceremony took place during MIHAS 2017 at Kuala Lumpur Convention Centre.

The award was presented by Mr. Mohd Alex Edward, the Deputy General Manager, Malaysia Book of Records to MATRADE that was represented by its Chief Executive Officer (CEO) Ir. Dr. Mohd Shahreen Zainooreen Madros.

"MIHAS is a well-known Halal trade event and to be recognised by MBR is a great accomplishment for our team," said Dr. Mohd Shahreen.

MBR is the world's top-5 accreditation body and is an official body that recognises record holders, record breakers and record creators in the country.

MIHAS was awarded the record following the participation of over 580 exhibitors from 33 countries in the event. "MIHAS is a congregation of industry players in the Halal industry and it stimulates not only the trade of Halal products and services but exchange of trends and knowledge in Halal," Dr Mohd Shahreen mentioned.

Launched on 5 April 2017 by YAB Dato' Seri Dr Ahmad Zahid Hamidi, Deputy Prime Minister of Malaysia, MIHAS strengthens Malaysia's position as the global leader in the Halal industry. The event, which has been organised for the past 14 years, reflects the country's conducive Islamic economic landscape and provides an ideal platform to showcase Malaysian capabilities in the Halal industry to the world and vice versa. MIHAS is also testament to the Government's effort to promote the growth of the Halal industry, not only for Muslim-majority economy but also to non-Muslim economy.

Among the countries that took part in MIHAS this year were ASEAN countries, Palestine, Iran, the United Arab Emirates, Turkey, the Netherlands, Brazil, South Africa, China, Japan, Taiwan and many more. MIHAS 2017, which ended on 8 April 2017, also witnessed the participation of Austria and Finland for the first time.

MIHAS 2017 was held under the patronage of Ministry of International Trade and Industry in association with Halal Development Corporation (HDC) and Department of Islamic Development Malaysia (JAKIM). MIHAS will return next year from 4 to 7 April 2018 at MATRADE International Trade and Exhibition Centre in Kuala Lumpur. For more details on MIHAS, visit www.mihas.com.my.

Updated by Strategic Communications Unit

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