WEDNESDAY, AUGUST 30, 2017, KUALA LUMPUR: MIFF Holding Sdn Bhd, has successfully penetrated the Philippines market through its newly appointed partner, C’Scor Global Intertrade Corporation, Philippines. The collaboration sees C’Scor Global Intertrade MIFF distributing MIFF clay products; Claymiff and Green Islamic Cleaning (GIC) services in the Philippines market for a period of five years. The first contract signed was valued at RM7.5million.
The collaboration is targeted at the growing interest of Halal products and services in the Philippines. Halal in the Philippines is an added value proposition for Malaysian companies to leverage in this booming market of 102 million people. Parallel to the world’s growing perspective, the Halal ecosystem is also been seen from the aspects of hygiene and safety transcending the sub industries of logistics including shipping services, transportation and warehousing, beside hotels and restaurants, and buildings. In addition, the 5.2 million Filipino Muslims, which consists of 6% of its total population will act as a catalyst for growth of Halal related products and services in the country.
MIFF Holding’s Managing Director, Datuk Hj. Ab Razak Ab Hadi said, “This type of collaboration is important for SME’s like us to enter the ASEAN market successfully.” He added that MIFF is optimistic with the future of its business in the Philippines as the Claymiff and GIC are recognised by the Department of Islamic Development Malaysia (JAKIM) and the certification authority of the Philippines.
Apart from becoming an exclusive distributor of MIFF Holding’s brands, C’Sor will also be doing rebranding and re-packaging clay products to meet the Philippines’s market and demands.
The collaboration was commemorated in a contract signing ceremony which was held recently between MIFF Holding‘s Managing Director, Datuk Hj. Ab Razak Ab Hadi and Head of Business Unit, C’Scor Global Intertrade, Mr Andrew Leonard Yao Tan. It is a result of MIFF Holding’s participation in the Export Acceleration Mission (EAM) to Manila under the Best Exporters Programme (BEP) conducted by MATRADE in July 2017.
The BEP is a collaboration programme by MATRADE, TERAJU and SME Bank. It is aimed to guide and develop Bumiputera SMEs through a comprehensive enhancement and enrichment activities which focuses on six primary areas namely human capital, production and technical, financial, marketing, exports and legal compliance competencies.
“As the national trade promotion agency, MATRADE will continue to facilitate Malaysian companies venturing overseas and we are proud that the company is driving the GIC services sector expansion globally, in accordance to the Malaysian Standard MS2400-1:2010 under the Halalan-Toyibban Assurance Pipeline” said Md Silmi Abd Rahman, Senior Director of Exporters Transformation and Digital Trade Division.
Furthermore, opportunities are flourishing in the Philippines’s market and it is advisable for Malaysian companies to get better understanding of the local rules and regulations especially through the assistance of MATRADE’s office in Manila. It is crucial for Malaysian companies to engage with reputable and established importers or distributors before entering the market. “Joint ventures with reliable importers, distributors or partners is one of the best strategy to succeed in the Philippines market.” said Md Silmi Abd Rahman.