FRIDAY, 20 APRIL 2018, KUALA LUMPUR: The International Sourcing Programme (INSP), organised in conjunction with the forthcoming 25th International Franchise Exhibition and Conference (FIM) 2018 has received confirmation from 16 foreign companies from 11 countries.
According to Madam Rusiah Mohamed, the Director of the Construction and Business Services Section of Malaysia External Trade Development Corporation (MATRADE), which organises the INSP in collaboration with Malaysia Franchise Association (MFA), Malaysian franchise is highly sought after, as evidence by the growing presence of Malaysian franchise brands operating overseas.
“We will provide business-matching services between the Malaysian franchisors and these foreign companies at the side-lines of the exhibition in Hall 4, Kuala Lumpur Convention Centre (KLCC) on Friday, 20 April 2018. FIM will be held from 20 – 22 April 2018 at the same venue. The buyers were pre-selected and recommended by MATRADE offices abroad and approved by the organising committee headed by MFA,” she added.
This 1-day INSP event will see participation from various countries namely Belgium, Indonesia, Maldives, the Philippines, Poland, Russian Federation, Saudi Arabia, Sri Lanka, Serbia, Sweden and Vietnam. In total, MATRADE will be coordinating close to 100 business meetings between local and foreign companies.
The INSP is a cost-effective platform for Malaysian franchisors to meet potential franchisees from around the world at the comfort of their own home country. According to Madam Rusiah, the INSP facilitates business matching for local companies, especially the Small and Medium Enterprises (SMEs), so they could expand their business globally without having to bear hefty travel fees. In addition, these foreign representatives will have the opportunity to visit the facilities of their prospective franchisors.
Organised by MFA, FIM, which was incepted 25 years ago, is one of the franchise events in Malaysia which is fully supported by the Domestic Trade, Cooperatives and Consumerism Ministry (KPDNKK). The event is also well recognised by the international franchise players, World Franchise Council (WFC) and Asia Pacific Franchise Confederation (APFC).