MATRADE and CICC Collaborate to Increase Awareness on Traceability System That Helps Ease Market Access Into China

WEDNESDAY, 1 AUGUST 2018, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) and China Certification & Inspection (CCIC) joined forces to organise a seminar to boost Malaysian exporters understanding on CCIC Traceability System that was introduced in Malaysia in April this year.

Attended by 200 participants, the seminar was graced by YB Dr. Ong Kian Ming, Deputy Minister of International Trade and Industry (MITI), Ir. Dr Mohd Shahreen Zainooreen Madros, Chief Executive Officer (CEO) of MATRADE and Mr. Fujun, CEO of CCIC Malaysia.

The CCIC Traceability System is a service that provides a support for full supply chain traceability information, from production to consumption. This is an information required by the Chinese Inspection Authority, General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China (AQSIQ) imposed to all exporters keen to sell in China.

With the CCIC Traceability System, the inspection and verification of products would be done before their arrival at ports, expediting the AQSIQ clearance process. The data and information from the inspection outcome by CCIC are acknowledged by AQSIQ.

CCIC Traceability System is accessible by the public which allows the consumers and other users to scan and generate a QR code using their mobile phones. This helps consumers in China verify the authenticity of the products within just three seconds.

According to MATRADE’s CEO, the traceability system can improve the brand image and enhance the product’s value. “The system helps consumers in China overcome the issue of buying fake products and this is a major issue in China Malaysian companies should be wary of. To date, only four Malaysian companies are utilising the CCIC Traceability System. We hope more companies planning to enter China or are already there to use the system to strengthen their products credibility. This in the long run will contribute to branding Malaysian products as reliable,” Dr. Shahreen said.

China is Malaysia’s largest trading destination for many years since 2009. In the period of January to May 2018, Malaysia’s trade with China has increased by 5 per cent to reach RM122.35 billion compared with the same period in 2017. Exports to China have gone up by 6.2 per cent to register RM53.12 billion. This was mainly due to higher exports of Electrical & Electronics products, Chemicals and Chemical products, Manufactures of Metal, Optical &
Scientific Equipment as well as Machinery, Equipment & Parts. Meanwhile, imports from China have increased by 4 per cent to RM69.23 billion.

MATRADE as Malaysia’s export promotion agency offers various facilitation for Malaysian companies in areas such as market intelligence and trade advisory as well as export promotion and exporters development programmes. The agency, under Ministry of International Trade and Industry, has 46 trade offices around the world of which four are in China’s main cities - Beijing (This email address is being protected from spambots. You need JavaScript enabled to view it.), Guangzhou (This email address is being protected from spambots. You need JavaScript enabled to view it.), Shanghai (This email address is being protected from spambots. You need JavaScript enabled to view it.), Chengdu(This email address is being protected from spambots. You need JavaScript enabled to view it.) as well as Hong Kong
(This email address is being protected from spambots. You need JavaScript enabled to view it.).

 

Updated by Corporate Communication Unit

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