MONDAY, 25 NOVEMBER 2019, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) is promoting Malaysian companies in construction and building materials sector at the Big 5 show in Dubai, United Arab Emirates (UAE), to attract potential buyers from the UAE that are working on projects for World Expo 2020. The initiative starts today until 28 November 2019. The initiative is timely given that Dubai will be hosting World Expo 2020 and the World Cup Qatar 2022. According to Puan Rusiah Mohamed, Director of Construction and Business Services Section of MATRADE, this event will not only highlight Made-in-Malaysia high- quality and innovative products, but will attract strategic partners from a number of construction projects in the Middle East.
“MATRADE aims to attract the attention of mega project owners in Dubai such as Dubai Metro Red Line Extension, Container Terminal 4 of the Jebel Ali Port Expansion project, the Royal Atlantis Resort and Residences located in Palm Jumeirah, and the Dubai Harbor Creek project, among others, at the event. We know that there are key decision makers involved in these projects who will be at the event,” Rusiah said.
Apart from the showcase at the exhibition, MATRADE through its trade office in Dubai is coordinating a series of business meetings where MATRADE will be matching Malaysian companies with potential buyers at the event. “Over the years, our trade office in Dubai has accumulated a sizeable database of buyers from the region and this database is used to match our Malaysian companies with high-value buyers. The business matching is considered one of our key facilitations as it increases the chances for Malaysian companies to secure export deals,” Rusiah explained. This year marks MATRADE’s 19th participation in Big 5, also known as the largest and most influential building and construction exhibitions in the Middle East. Twenty five Malaysian companies are taking part in the event and will be showcasing their various products such as facade, water heaters, sanitary wares, switches, kitchenware, water tank, rubber underlays, solid surface and home-related electronic products.
MATRADE will continue to support and encourage Malaysian companies in the construction and building materials sector to further explore and expand their business in the international arena. For 2020, MATRADE will be accelerating the promotion of Malaysian companies in high profile events worldwide namely Worldbex 2020, Megabuild Indonesia, Mosbuild, Acetech Mumbai, Construction Indonesia, the Big 5 Dubai and Buildtech Yangon.