Malaysia External Trade Development Corporation

Chefs and Sommeliers from 15 nations endorse the superior taste of HERSHEY’S-Soyfresh!

Kuala Lumpur 28 October 2016: Malaysia’s leading soya specialist company, Ace Canning Corp Sdn Bhd has been appointed by HERSHEY’S as the official licensee of HERSHEY’S-Soyfresh Flavoured Soya Milk to bring the wonderful HERSHEY’S chocolate taste into the region.

This appointment is a testament to the local company’s expertise in soya beverages and has aided the company to further grow its market overseas. Following the appointment, Ace Canning Corp has been able to augment its reach to a number of countries namely Singapore, Philippines, Indonesia, Vietnam, Brunei, New Zealand, Thailand and recently Australia.

The company, also a member of Malaysia External Trade Development Corporation (MATRADE), is based in Malaysia and produces a host of delectable beverages brands such as Drinho, Homesoy and Soyfresh.

Ace Canning Corp’s Managing Director Paul Lim said the collaboration with HERSHEY’S, which is the No.1 chocolate company in the United States, is an honour, not only for the company, but for the country as well. “A big brand such as HERSHEY’S believes in our capability and we are truly humbled by this collaboration. It will help us penetrate even more markets as it is a boost to our credibility,” he said.

“In this, we are thankful to have the support of MATRADE in facilitating us with market intelligence and linking us with potential business partners and buyers from overseas,” he added.

HERSHEY’S-Soyfresh is made with HERSHEY’S finest chocolate ingredients. Available in Chocolate, Cookies ‘N’ Crème and Mocha flavours, these exquisite beverages come in 946ml and 236ml variants. Like all other Ace Canning’s products, HERSHEY’S-Soyfresh is certified HALAL by the Islamic Development Department of Malaysia (Jakim). It also prides itself as a locally formulated product, manufactured exclusively in Malaysia for the local and export markets.

As an additional testament to its superior taste and quality, HERSHEY’S-Soyfresh recently won 2 and 3 golden stars iTQi 2016 awards for its Chocolate and Cookies ‘N’ Crème variants respectively.

iTQi, The International Taste & Quality Institute Belgium is an independent organization dedicated to testing and promoting great tasting food and drinks from around the world. The iTQi jury comprises prestigious Chefs and Sommeliers from 15 nations to identify exceptional, remarkable, and notable tasting products through a rigorous testing regime.

Other recognitions and accolades that HERSHEY’S-Soyfresh has received are:
- Product of the Year 2015/16 in Malaysia.
- Most Innovative Product Award in SIAL Manila 2014
- Most Innovative Product Award in SIAL Paris 2015
- Most Innovative Product Award in SIAL Manila 2016.

This HERSHEY’S and Ace Canning collaboration is indeed a promise of many happy moments to come.