Greater exports through iconic events
Respected as a modern, peaceful and prosperous Islamic country especially among OIC member countries, Malaysia has the added advantage of championing the halal cause. Malaysia's central position in Asia makes it an ideal trading platform to draw the world's halal players in facilitating the sourcing and selling of global quality halal products through THE INTERNATIONAL HALAL SHOWCASE (MIHAS).
Inaugurated in 2004 with the sole aim of facilitating the sourcing and selling of quality halal consumables, products and services globally, this annual trade fair is in effect the largest congregation of halal industry players. As an international trade fair focusing on halal, MIHAS attracts a following of loyal visitors and exhibitors. It embraces the halal concept in all its dimensions from pharmaceuticals and herbal products, cosmetics and health care to Islamic investment, banking and takaful. Every year since its inception, MIHAS hosts over 500 buyers and matches them with participants of MIHAS from Malaysia.
Today, MIHAS is the premier event that is not limited to the ASEAN region alone but is also supported internationally by the enthusiastic participation of International Pavilions from countries across the globe. This has equipped MIHAS with the extra edge to break through barriers to enter young developing markets committed to serving the needs of the halal consumer and to reach a quality-conscious generation seeking quality halal food products. MIHAS serves as the best entry point for the world market to penetrate into and flourish in the global Muslim the ASEAN markets.
MIHAS is hosted by the Ministry of International Trade and Industry (MITI), and organised by the Malaysia External Trade Development Corporation (MATRADE).
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INTRADE or INTERNATIONAL TRADE MALAYSIA is an annual international exhibition organised by MATRADE since 2007 which connects trade exhibitors, buyers and visitors to the global markets. INTRADE enhances networking, business matching, exchange trade ideas and inspiration amongst the business community of different countries, especially those who are seeking to venture into the global market.
Over the years, INTRADE has built a brand name by providing a platform for both Malaysian and foreign companies to expand their business frontier to wider markets.
In 2014, INTRADE has become more focused where the inaugural Malaysia Fashion Week and FACIT@INTRADE were introduced.
Malaysia Fashion Week (MFW) is an international event that gathers Malaysian and international fashion designers and industry players through a series of “ground breaking” fashion shows featuring designers from over 15 countries, a stylish gala event and a trade exhibition called FACIT@INTRADE.
The fashion shows feature Malaysian designers under Malaysia Fashion Showcase (MFS), together with Asian designers under the Mercedes-Benz STYLO Asia Fashion Week (MBSAFW). MFS unveiled Malaysia’s best of the best collections for spring/summer while MBSAFW was a trade fashion event headlined by ASIA for ASIA which portrayed a great fusion of Malaysia, Asian and Western influences.
FACIT@INTRADE is the lifestyle component of MATRADE’s trade initiative, ie: International Trade Malaysia (INTRADE). A successful national and international trade exhibition that has been running for the past 8 years, FACIT@INTRADE is aimed at positioning Malaysia as the region’s leading destination for leading fashion brands, accessories, textiles, cosmetics and personal care. FACIT@INTRADE places Malaysia on the map as the international destination inspired by the latest designs, quality textiles and high-quality fashion accessories.