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You are here: MALAYSIAN EXPORTERS | Services For Exporters | Export Promotion

Export Promotion

Overseas Trade Fairs

MATRADE organises and manages Malaysia's participation in international trade fairs overseas. It provides assistance in handling space reservations, stand design and construction, pre-event publicity and the scheduling of business meeting with foreign buyers.

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Trade and Investment Missions

MATRADE together with Ministry of International Trade and Industry (MITI) and the Malaysian Industrial Development Authority (MIDA) annually organise a number of trade and investment missions to major existing and emerging markets. By participating in these missions, Malaysian companies can develop business contacts and network with foreign officials, business leaders and international buyer.

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Specialised Marketing Missions

MATRADE organises specialised marketing missions overseas to explore and identify trade opportunities for selected products and services. Apart from generating potential sales, these missions also afford opportunities for establishing business networking.

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In-Store Promotion

MATRADE in collaboration with major departmental stores, organises 'Made-in-Malaysia In-Store-Promotion' to introduce Malaysian products directly to consumers overseas.


Information Booths

MATRADE sets up information booths in selected trade fairs to disseminate information on Malaysian products and services as well as to display product catalogues of Malaysian companies. Information booth serve as an alternative and cost-effective way for Malaysian exporters to promote their products and services.

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Promotion of Services

MATRADE, in collaboration with relevant government agencies, professional bodies and associations promotes the export of major services sectors such as construction and engineering, education, healthcare, information and communications technology.



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Exhibition Centres

MATRADE provides facilities for companies to showcase their products and services at the Malaysia Export Exhibition Centres (MEEC) in Kuala Lumpur and also at the Malaysia Trade Centres (MTCs) located in Rotterdam and Hong Kong SAR.

Malaysia Export Exhibition Centre (MEEC)
Malaysia Trade Centre (Hong Kong)
Malaysia Trade Centre (Rotterdam)