Endorsement of Trade Events

me endorsement-of-trade-events
Registering and Endorsing of International Trade Exhibition and Conference in Malaysia.

International Trade Exhibition and Conference, one of the most effective trade promotional tools is now becoming a major business in Malaysia. The country has sufficient facilities of international standing to hold international exhibitions and conferences locally. Exhibitions and conferences are getting bigger and more elaborate. Towards promoting the exhibitions and conferences industry in the country, the Government decided that all such trade events, both of local and international status, be registered with MATRADE.  

Registration

Events eligible for registration are Trade Exhibitions, Conferences or both combined, held in Malaysia. The benefits of event registration with MATRADE are:

  • Listing of the event in MATRADE’s portal;
  • Listing of the event in MATRADE’s directories and brochures of trade and industry exhibitions in Malaysia;
  • Promotion of event through MATRADE’s regional and overseas offices;
  • Promotion of event during MATRADE’s promotional activities.

Criteria for Registration

    • The organiser must be a registered local or foreign company.
    • The venue of the exhibition must be equipped with suitable equipment and facilities.
    • The event must occupy a minimum gross space of 1,000 square metres.
    • The event features products, technologies or services that are consistent with industry requirements. 

Application

Application for event registration can be made online through MATRADE's Registration Form R1. Please submit a hardcopy of completed Form R1 together with:

  • Memorandum of Association (for Company)/Registration Certificate from Registrar Of Society (for Association), if you are a first-time applicant;
  • Proof of venue booking from venue operator; and
  • A set of event promotional materials eg brochures or flyers.

Note: Registration does not entitle the organiser the use of MATRADE logo on any promotional materials or media. 

Endorsement

Endorsement of International Trade Exhibition and Conference adds credibility to the event and helps the organiser to promote the event more effectively.  Events eligible for endorsement are Trade Exhibitions or Conferences with Trade Exhibitions. 

The benefits of endorsing an event with MATRADE are as follows:

  • Listing of the event in MATRADE’s portal;
  • Listing of the event in MATRADE’s directories and brochures of trade and industry exhibitions in Malaysia;
  • Promotion of event through MATRADE’s regional and overseas offices;
  • Promotion of event during MATRADE’s promotional activities.
  • Use of MATRADE logo with caption “ENDORSED BY” on all printed materials;

Criteria for Endorsement

  • The organiser must be a registered local or foreign company.
  • The venue of the exhibition must be equipped with suitable equipment and facilities.
  • The event must occupy a minimum gross space of 1,000 square metres.
  • The event features products, technologies or services that are consistent with industry requirements.
  • Organiser is required to submit an (NEW) Audited Report of Previous Exhibition which was held in Malaysia and to comply with at least one of the following criteria:
    • at least 20% of participants were foreign exhibitors, or
    • at least 20% nett space was rented to foreign exhibitors, or
    • at least 10% of visitors were foreign trade visitors.

In cases where the organiser is not able to provide the audited report to indicate compliance with the above criteria, or if the event is solely a Conference only, MATRADE will only register the event without the endorsement.

Application

Application for event endorsement can be made online through MATRADE's Endorsement Form E1. Please submit a hardcopy of completed Form E1 together with:

  • Memorandum of Association (for Company)/Registration Certificate from Registrar Of Society(for Association), if you are a first-time applicant;
  • Audited Report of previous event from a certified auditor or database management company;
  • Proof of venue booking from venue operator;
  • A set of event promotional materials eg brochures or flyers.

Further information and submission the application:

MALAYSIA EXPORT EXHIBITION CENTRE (MEEC), MATRADE
Level 2, Menara MATRADE,
Jalan Sultan Haji Ahmad Shah, 50480 Kuala Lumpur
Tel: +603-6207 7183/7184
Fax: +603-6203 7259
Email: meec@matrade.gov.my

Updated by MEEC Unit

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