MATRADE organises and manages Malaysia's participation in international trade fairs overseas. Trade fairs serve as a good starting point for companies wanting to promote their products and services to potential foreign buyers. MATRADE provides assistance in handling space reservations, stand design and its construction, pre-event publicity and the scheduling of business meetings with foreign buyers.
Export Acceleration Missions
MATRADE organises export acceleration missions overseas to explore and identify trade opportunities for selected products and services. Apart from generating potential sales, these missions also afford opportunities for establish business networks. This mission will focus on individual business meetings between the Malaysian delegation and local businessmen, briefings on the business opportunities and visits to related business organization and companies.
Trade & Investment Missions
MATRADE together with Ministry of International Trade and Industry (MITI) and the Malaysian Industrial Development Authority (MIDA) annually organises a number of trade and investment missions to major existing and emerging markets. By participating in these missions, Malaysian companies can develop business contacts and network with foreign officials, business leaders and international buyer.
MATRADE sets up information booths in selected trade fairs to disseminate information on Malaysian products and services as well as to display product catalogues of Malaysian companies. Information booth serve as an alternative and cost-effective way for Malaysian exporters to promote their products and services.
Trade Promotion Visits
Visit by Trade Commissioners to various places help to gain better understanding on the targeted markets. The visits are also aimed at creating awareness of Malaysian exporters, building business networks, encouraging local importers to participate in MATRADE’s buying mission.
Joint Promotion Activities
Joint trade promotion activities with other Trade Promotional Organisations helps promote and strengthen economic partnership with our regional partners. Our partners for this collaboration include JETRO, Asian Trade Promotion Forum (ATPF), ASEAN-Japan Centre (AJC) and ASEAN-Korea Centre (AKC). Collaboration programmes may come in the form of participation in trade fairs, displaying of products at permanent exhibition space of respective centres and capacity building for exporters.