Background

The Malaysia Kitchen Programme (MKP) is a programme aimed at promoting Malaysian restaurants overseas, by creating demand for Malaysian cuisine through an integrated, holistic and multi-pronged promotion programme in collaboration with restaurant operators.

The main objectives of the MKP are ultimately to increase patronage of Malaysian restaurants operating overseas as well as increase exports of processed food, food ingredients, and agriculture produce and to attract tourists to Malaysia.

Benefits

Restaurants participating in the Malaysia Kitchen Programme will benefit from the following:

(a) Promotional Support

• Focused in public relations (PR) initiatives lined-up under the Malaysia Kitchen Programme which include reviews by well-known personalities, travel writers and novelist as well as evaluation by international restaurant rating agencies;
• Featured in the Malaysian Kitchen portal and promotion collaterals to create awareness about the restaurants;
• Exposure in international gastronomic events such as trade shows, cookery programmes and demonstrations.

For further information, please contact officers in charge as below :

(b) Financial Facilities

Export-Import Bank of Malaysia Berhad (EXIM Bank) provides financing facilities through the Malaysia Kitchen Financing Facility (MKFF) to assist Malaysian entrepreneurs in obtaining credit/financing facilities for the purpose:

• Opening of new restaurants overseas;
• Expansion of existing restaurant or opening of new branches; and
• Development of Malaysian food ‘franchise’ internationally.

All forms pertaining to Malaysia Kitchen Financing Facilities can be downloaded through www.exim.com.my. For further information, kindly contact officers in charge as below: