New Exporters Development Programme

me new-exporters-development
Three special support programmes by MATRADE to assist Bumiputera, youth and women-owned businesses.

For companies new to exporting, MATRADE has three intensive programmes to hasten export readiness of SMEs. The Women Exporters Development Programme (WEDP), Youth Exporters Development Programme (YEDP) and Bumiputera Exporter's Development Programme (BEDP), are all targeted export support facilities, each specifically tailored to boost export learning and performance of three specialised population groups, consisting of women, youths and Bumiputera. Statistics have shown that these groups have historically exhibited low levels of export participation in Malaysia.

Companies interested in the WEDP, YEDP and BEDP specialised programmes can apply directly to the Women, Youth and Bumiputera Exporters Development Unit at the contact listed below. Applications must be substantiated with verified documents and all applicants must meet a standard participation criterion. Shortlisted companies will be subjected to factory audits, interviews and assessment by MATRADE prior to the final selection.

MATRADE uses the Exporters' Readiness and Capability Assessment (ERCA) model to assess the companies for selection into the programme. Selected companies will undergo the programmes for three years.

Standard Criteria:

ProgrammeWomen Exporters Development Programme (WEDP)Youth Exporters Development Programme (YEDP)Bumiputera Exporters Development Programme (BEDP)
CEO/Managing Director(s) Must be women Must be youths Must be Bumiputera
Equity Majority or at least 51% owned by women

Majority or at least 51% owned by youth(s)
(Youth in this context is defined as between the ages of 18-35 years)

Majority or at least 51% owned by Bumiputera
Company Status

Local Business Presence

  • Been in operation for at least 3 years in Malaysia
  • Have a footprint / presence / share in the Malaysian domestic market

Industry Sector

Open. Either merchandise or services trade

 

Women Exporters Development Programme (WEDP)

WEDP is a gender specific, three-year export support program, targeted for women exporters. WEDP began in 2005 with the aim of encouraging competitive and sustainable women-owned companies to expand their product and services exports.

Who can apply?

Briefly, the eligibility criteria include women-owned companies where the majority or at least 51 percent of the equity is held by women. The CEO and/or Managing Director should be women. Other requirements include, being classified as a Small and Medium Enterprise (SME), has been in operation for a minimum of three years, has attained some level of market visibility domestically, and has a designated business premise or manufacturing locale.

Shortlisted companies will be audited and assessed by a committee consisting of TERAJU, PUNB, MARA, MITI and MATRADE. Assessments will be based on site audits, interviews and scores on the Exporter's Readiness and Capability Assessment (ERCA) Model.

Expenses it supports and benefits of being in the programme:

WEDP is an intensive hand-holding program involving customised business coaching, skills enhancement training, international business exposure and market immersions, networking and mentoring sessions, and leadership and entrepreneurial development.

Companies in the programme receive some financial support in the form of assisted visits to international trade fairs or other international trade promotion events and selective free participation in seminars and workshops organised by MATRADE.

Eligibility and Selection Criteria

  • The company must be owned by women with a majority, or at least 51% of equity held by women. The majority shareholding can be through a single female individual or a group of women shareholders.
  • The Chief Executive Officer and/or Managing Director must be women. This set requirement for the leadership position to be held by a woman is considered important, as the programme emphasises on the leadership development of the individual placed in a position of power.
  • Companies for WEDP must fit the national definition of a Small and Medium Enterprise (SME).
  • The company must be in operation for a minimum of three years and attained an acceptable level of market footprint/presence/share/dominance locally
  • Companies dealing with merchandise goods or services must have a designated business premise or manufacturing facility with a dedicated address and not a PO Box. Women-owned companies based in Sabah and Sarawak can be given priority for WEDP, on the basis of diversifying the spread of regional socio-economic growth.
  • Special preference will be accorded to companies that are involved in technology-driven, high value-added and knowledge-based industries. These types of industries include high-precision parts manufacturing, biotechnology, biomedical engineering, animation and advance surveillance systems etc., and are generally non-traditional to women entrepreneurs.

Bumiputera Exporters Development Programme (BEDP)

What is it?

BEDP is another specialised export support program targeted specifically for Bumiputera companies. Started in 2004, it is almost identical and is managed along the same lines as the WEDPand YEDP. It is also a three-year program with the objective of growing competitive and sustainable Bumiputera exporters.

Who can apply?

Eligible applicants are Bumiputera-owned companies with a majority or at least 51% equity owned by Bumiputera. The CEO and/or Managing Director should be a Bumiputera. Applicants must be classified as a Small and Medium Enterprise (SME), in operation for at least three years, attained an acceptable level of market recognition/prominence in the Malaysian domestic market, and have a designated business premises or manufacturing facility.

Shortlisted applicants will be audited and assessed by a committee of entities, including PUNB, MARA, TERAJU, MITI and MATRADE. Assessments will be made after a site visit, interviews with management, as well as a tally of the scores attained on the Exporter's Readiness and Capability Assessment (ERCA) Model.

Expenses it supports and benefits of being in the programme:

Exactly like WEDP, the Bumiputera Exporters Development Programme (BEDP) comprise of several support initiatives including skills enhancement training, leadership and entrepreneurial development, network and mentoring sessions, customised business coaching and international business exposure and market immersions.

Companies in BEDP are also introduced to opportunities and competition in the international market and are given some financial support in the form of assisted visits to international trade fairs or any other international trade promotion event that fits their needs. BEDP companies are also granted a level of free participation in MATRADE-organised seminars and workshops throughout the three-year programme.

Eligibility and Selection Criteria

  • Must be Bumiputera-owned companies with majority or at least 51% of equity of the company owned by Bumiputera. The Bumiputera shareholding in the company can be held by either an individual or a group of Bumiputera shareholders.
  • The Chief Executive Officer and/or Managing Director must be a Bumiputera . As the BEDP focuses on nurturing and developing favourable traits in the main person or the entrepreneur, the stipulation for the top leadership position (CEO/MD/or COO) to be a Bumiputera is actually rather crucial. This is because the top individual will be the one making the critical decisions and deciding on the direction of the company.
  • The company must fall under the new definition of a small and medium enterprise (SME).
  • The company must be in operation for a minimum of three years and has a certain level of market footprint/presence/share/dominance locally. 
  • Companies dealing with merchandise goods or services must have a designated business premise or manufacturing facility with a dedicated address and not a PO Box. Bumiputera-owned companies based in Sabah and Sarawak can be given special consideration for the BEDP, on the basis of diversifying regional socio-economic growth.
  • Bumiputera companies which are involved in technology-driven, high value-added and knowledge-based industries can be given preference. These types of industries include high-precision parts manufacturing, biotechnology, biomedical engineering, animation and advance surveillance systems etc.

Youth Exporters Development Programme (YEDP)

What is it?

A specific and targeted three-year programme formulated for youths, between the ages of 18 to 35 years, who are interested or already involved in exporting. YEDP covers a broad range of sectors but gives special consideration to 'soft exports' from the creative industry such as the arts, music, fashion, lifestyle, crafts, design etc. The programme is relatively new and was started in 2014.

Who can apply?

The CEO and/or Managing Director must be between the ages 18 to 35 years. At least 51 percent of the firm's equity must be held by youths between the ages of 18 to 35 years. The company must also be in operation for at least 3 years and have some footprint in the Malaysian domestic market.

Shortlisted candidates will undergo a screening process. Prior to selection by a panel committee consisting of MARA, MITI, TERAJU, PUNB and MATRADE, a site visit will be conducted, together with interviews with management and the rating of the company done through the Exporter's Readiness and Capability Assessment (ERCA) Model.

Expenses it supports and benefits of being in the programme:

YEDP is run and managed along the same lines as WEDP and BEDP, and like its sister programmes, it is an intensive hand-holding support facility.

The support framework, much like WEDP and BEDP, involves customised business coaching and export advisory services, skills enhancement training, leadership and entrepreneurial development, networking and mentoring sessions and international business exposure and market immersions.

YEDP companies are given a level of financial support in the form of subsidised visits to international trade fairs or any other international trade promotional event that would allow for the maximum exposure, learning experience and scaling-up of the company in the international arena. Companies in the YEDP programme are also given access to free participation in seminars and workshops organised by MATRADE.

Eligibility and Selection Criteria

  • The majority of the equity or at least 51% of equity of the company must be in the hands of youth(s) between the ages of 18-35 years. The majority shareholding can be held by a single youth individual or a group of youths as majority shareholders.
  • The Chief Executive Officer and/or Managing Director must be a youth. This set requirement for the leadership position to be held by youths is considered pertinent, as the programme emphasises on the leadership development of the individual placed in a position of power.
  • Companies for YEDP must fit the national definition of a Small and Medium Enterprise (SME).
  • The company must be in operation for a minimum of three years and attained an acceptable level of market footprint/presence/share/dominance locally. 
  • Companies dealing with merchandise goods or services must have a designated business premise or manufacturing facility with a dedicated address and not a PO Box. Youth-owned companies based in Sabah and Sarawak can be given special consideration in the selection for YEDP, on the basis of diversifying the dispersion of regional socio-economic growth.
  • SMEs which are involved in technology-driven, high value-added and knowledge-based industries will be given special focus. These types of industries include high-precision parts manufacturing, biotechnology, biomedical engineering, animation and advance surveillance systems etc.

Benefits:

SMEs selected for either the WEDP, YEDP or BEDP programmes can derive the following benefits from the three year programme:

  • Customised business coaching and intensive hand-holding support. Export support will be provided by experienced and trained officers who have extensive knowledge in export promotion through years of exposure in export trade. Coaches are supported by officers from the Women, Youth and Bumiputera Exporters Development Unit who will serve as liaison project officers responsible for the companies' performance and records.
  • Skills enhancement training will be conducted on a quarterly basis in the form of seminars, workshops and symposiums. Attendance and participation in these events organised by MATRADE are free. These skills enhancement training address critical topics such as:
    - Cross Cultural Understanding In International Business
    - Steps to Successful Exporting
    - International Business Communications
    - Effective Negotiation Skills
    - Formulating Export Plan & Market Entry Strategies
    - Effective Bookkeeping for Exporters
    - Branding for Global Market
  • Exposure to global markets through active participation in international trade promotion activities held abroad. Selected SMEs will be given opportunities to promote their products and services at international trade fairs, customised selling missions and specialised marketing missions. 
  • Free exhibition space allocation for market exposure, publicity and opportunity to showcase their product or service offering for a period of 12 months at Malaysia Export Exhibition Centre (MEEC). MEEC is a permanent display centre for export-oriented Malaysian-made goods and services located at Menara MATRADE, Kuala Lumpur.
  • Networking and mentoring sessions amongst SMEs and larger companies help broaden business outreach through the sharing of knowledge. Companies learn through sharing and are inspired by role-models and the achievements of others.
  • Development of leadership and entrepreneurial qualities. These sessions nurture and develop behavioural traits that help build binding interpersonal relationships which in turn are vital for business cooperation

Enquiries

Bumiputera, Women & Youth Exporters Development Unit

Level 15 (West Wing),
Menara MATRADE,
Jalan Sultan Haji Ahmad Shah,
50480 Kuala Lumpur
Tel: 603-6207 7077
Fax: 603-6203 7194

Updated by Bumiputera, Women & Youth Exporters Development Unit, Trade Advisory Section

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