In an effort to strengthen assistance to Malaysian exporters MATRADE has taken the initiative to introduce the country’s first ever Integrated Center for Export (ICE) at Menara MATRADE. Located at the second floor of MATRADE Business Information Centre in Menara MATRADE, the ICE is open twice a week (on Wednesday & Thursday) from 9am to 5pm. The ICE was launched by the Minister of Ministry of International Trade and Industry (MITI) YB Dato’ Sri Mustapa Mohamed on 12 November 2015.
The idea of the ICE was mooted following the National Export Council (NEC) meeting chaired by the YAB Prime Minister, Dato 'Sri Mohd. Najib Tun Haji Abdul Razak on 17 September, 2015. The meeting has agreed and encouraged the establishment of the ICE to ensure various export-related agencies are congregated at one place.
The centre aims to improve the delivery system of Government agencies to exporters mainly Small & Medium Enterprises (SMEs), and will serve as a full-fledge centre for exporters offering comprehensive advisory services, consultations and export-related information. Targeted at all Malaysian companies, particularly Small and Medium Enterprises (SMEs), the introduction of ICE is timely as it eases access to up-to-date information on export, among which includes matters of financing, custom regulations, standards & certification, logistics as well as industry-related data. This full-fledged export service centre also informs companies of all programmes by MATRADE, relevant ministries, agencies, associations and banks.
The realisation of the ICE among others is expected to increase the contribution of SMEs in export by 23% by 2020.
The centre will make it easy for Malaysian companies to obtain information or market intelligence from the authorities. This centre will encourage more businesses to go into export as it saves them a lot of time and cost. With the ICE, companies’ mobility to reach out to authorities is centred at one venue only and this does make a lot of difference.
Via the ICE, MATRADE as an agency under MITI, will lead the movement to better coordination among government bodies and relevant institutions towards providing better business assistance to Malaysian companies.
Among the ministries, agencies and banks available at the ICE include MITI, Ministry of Agriculture, Ministry of Health, SME Corporation Malaysia, Royal Malaysian Customs Department, EXIM Bankand SME Bank.