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Prior to the 1960s,
automobiles were imported into Malaysia as completely built-up
units (CBU). Local assembly of completely knocked-down (CKD)
kits started in the 1960s. While some components and accessories
were sourced domestically, the automotive assembly industry
was largely dependent on imports.
The launching of
Malaysia's first national car project, Perusahaan Otomobil
Nasional or PROTON in 1983, catalysed the development of the
ancillary and supporting industries by creating opportunities
for growth in the manufacturing of component parts and accessories.
PROTON's strategy of producing quality cars at competitive
prices is to progressively increase their local content.
Malaysia built upon
the success of PROTON by the launching of a second national
car project, Perusahaan Otomobil Kedua or PERODUA, in 1993,
which was followed by the national motorcycle project, Motosikal
Dan Enjin Nasiinal Sdn bhd or MODENAS in 1996. The following
year, Malaysia Truck and Bus Sdn Bhd was set up to produce
heavy vehicles.
SERVING DOMESTIC
AND FOREIGN MARKETS
Most automotive cpmponent
parts and accessories companies in Malaysia started as original
equipment manufacturers (OEM) and suppliers, before venturing
into the replacement market and going on to market their products
overseas.
In 2000, Malaysia
exported RM1,042.1 million (US$274.2 million) worth of automotive
parts and accessories, up 113 per cent from 1995. The products
exported have also grown in diversity, and now include steering
wheels, vehicle wheels, bumpers, gearboxes, brakes, radiators,
suspension shock-absorbers and clutches. Along with this,
the local content of national cars has increased up to 80
per cent while the percentage of local content in domestically
assembled foreign cars has also increased with some achieving
65 per cent.
QUALITY CERTIFICATION
Various programmes
are being implemented to further diversify and upgrade the
quality of products being exported. Strong emphasis is given
to research and development as well as design-engineering
activities. To enhance the international acceptance of Malaysian-made
component parts and accessories, companies have been encouraged
to seek the QS 9000 certification.
The measures and efforts continually undertaken
by Malaysian companies to improve the quality, reduce costs
and ensure timely delivery of their products have further
enhanced their competitiveness and the ability to further
integrate into the automotive industry supply chain. Malaysian
companies are also meeting the needs in the replacement market
for reliable and competitive component parts and accessories.
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