Follow up with potential customers on:
- preferably within a week
- thank you notes
- additional information to be submitted
- letter of invitation for potential customers to
visit factory
- possibility of return visit
Evaluation of participation
- objectives achieved (sales, meeting target audiences,
market study, networking etc)
- organisers' analysis as compared to own analysis
Identify strengths and weaknesses
to improve future participation.
- decision to participate again or other options.
Publicise your participation
and success.
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