| Considered
as one of the most effective trade promotion tools,
conventions and exhibitions are emerging as a major
business in Malaysia. Kuala Lumpur, for example,
is home to the Malaysian International Furniture
Fair (MIFF). This fair attracts global buyers and
business visitors from over 100 countries, earning
a reputation as a premier furniture trade exhibition
in the region.
Registration and Endorsement
of Trade and Industry Exhibitions in Malaysia
MATRADE is the designated agency
for the registration of both domestic and international
status trade-related exhibitions. Upon request,
MATRADE will also issue an official endorsement
to events which fulfil certain criteria (see below).
To register trade-related exhibitions
with MATRADE, event organisers are required to
complete Registration Form (R1).
To seek MATRADE's endorsement
for the event, event organisers are required to
complete Endorsement Form (E1).
Application for MATRADE's Endorsement
must be submitted 6 months before the event together
with an audited report of previous exhibition.
The above forms must be forwarded
to:
Malaysia Export Exhibition Centre (MEEC)
Level 2, Menara MATRADE
Jalan Khidmat Usaha
Off Jalan Duta,
50480 Kuala Lumpur
Tel: +603-62077183 / 62077077
Fax: +603-62037259
Email: info@matrade.gov.my
Criteria for Endorsement
a. The organiser must be a
registered local or foreign company.
b. The venue of the exhibitions must be equipped
with suitable equipment and facilities.
c. The events must occupy a minimum space of
1000 square metres gross.
d. The events feature products, technologies
or services that are consistent with industry
requirements.
e. For international exhibitions, the events
must have one of the following:
- at least 20 % foreign exhibitors
,or
- at least 20 % nett space
rented to foreign exhibitors,
- 10 % foreign trade visitors
f. Application for endorsement
must be made using MATRADE's Form E1 with an
audited report of the previous exhibition.
MATRADE's endorsement comes with:
- Listing of the events on
the MATRADE homepage.
- Listing of the events in
the compilation of Malaysia Conventions and
Exhibitions.
- Use of MATRADE logo with
no implication (financial and non-financial)
to MATRADE.
In the case of international
events, benefits include:
- Promotion through MATRADE
overseas offices.
- Promotion during Malaysian
trade missions overseas.
- Promotion among foreign missions/individual
buyers brought in by MATRADE.
- Facilitation of Government's
export promotion incentives for eligible local
exhibitors.
- Facilitation of customs clearance
of exhibits at entry/departure points.
- Facilitation for immigration
clearance of foreign exhibitors and trade visitors
on arrival and departure.
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