| Organised
jointly with the Ministry of International Trade
and Industry (MITI) and the Malaysian Industrial
Development Authority (MIDA), these missions are
led by the Minister or Deputy Minister of International
Trade and Industry. Several missions are organized
annually targeting both existing and new markets.
The leadership of the Minister and Deputy Minister
facilitates access to high-level officials and businessmen
of the countries visited. It also raises the profile
of the missions and the participants.
The major agenda during of the
trade and investment missions are:
- Seminars where foreign participants
are briefed on business opportunities available
in Malaysia and are given updates on the Malaysian
business environment.
- One-to-one business meetings
between the members of the mission and companies
of the country visited.
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