Annual Report 2019

10 // MATRADE Annual Report 2019 MATRADE assists Malaysian companies develop and expand their reach in the international market. We achieve this by initiating outreach programmes, promotion of selected exports, providing market information and ensuring the sustainability of Malaysian export activities. MATRADE’s support in sharing relevant market information and extensive network of both domestic and international relations have resulted in a positive impact. MATRADE encourages Malaysian companies to comply with international requirements, standards and certifications as well as fulfill business practices that are in conformity with international and Sustainable Development Goals (SDGs). CORE CORPORATE VALUES - G.R.A.C.E GLOBAL MINDSET & APPROACH • Global mindset; • Prioritising stakeholders; • Creating extensive global network; • Trade involvement at international level; • Global strategic thinking; and • Embracing diversity. CREATIVE INNOVATIVE & ORIGINAL THINKING • Dare to be different; • Proactive and progressive in thought; • Catalyse game changing innovation; • Open to new ideas and suggestions; and • Interest to explore new avenues. RESPECT PEOPLE, PROCESS & PLANET • Love for nation and planet; • Ability to listen, understand without prejudice; • Celebrate success, share responsibilities; • Value teamwork; and • Prioritising customers. ETHICAL STRONG MORAL VALUES • Fair, trustworthy and reliable; • Authentic and consistent in word and deed; • Professional, committed and disciplined in execution; • Lead by example and accountable in all actions; • Courteous, cooperative, tolerant and firm; and • Honest and humble. AGILE SKILLED & ADAPTABLE • Lifelong learning; • Innovate for growth; • Possess agile thinking and attitude; • Anticipate and respond well to uncertainties; • Acknowledge and adopt continuous improvement; • Competent and knowledgeable; • Skills to articulate ideas; and • Ability to multitask. BACKGROUND VISION To position Malaysia as a globally competitive trade nation MISSION To promote Malaysian enterprises to the international market