Annual Report 2019

Sustaining Export Development MATRADE Core Purpose // 127 MATRADE Frankfurt outlined and implemented export promotion activities for Malaysian goods and services to the German, French, Swiss and Austrian markets. To increase the diversity of products exported to German and French markets, MATRADE Frankfurt strengthened cooperation with several organisations such as, Malaysian- German Chamber of Commerce, German Malaysia Roundtable Meeting (GMRT), Chambre Du Commerce Du Grand-Duche De Luxembourg, French Aerospace Industries Association and Paris Chamber of Commerce. Through this, information on policies, regulations and trade tariffs was made available to Malaysian exporters. In an effort to enable Malaysian exporters access the international market, the office organised business meetings and shared information on demands through market intelligence reports. Trade and Investment Seminar in Stuttgart, Germany In 2019, MATRADE Frankfurt further assisted in a trade and investment mission organised by the State Governments of Sarawak, Melaka and Pulau Pinang. MATRADE Frankfurt also coordinated Halal Development Corporation (HDC) programme for the halal sector at the Anuga exhibition in Cologne, Germany. Trade exhibition in Frankfurt, Germany PROVIDING SPECIFIC SUPPORT