Annual Report 2019

130 // MATRADE Annual Report 2019 PURPOSE 8 EMPOWERING BRAND MALAYSIA MATRADE aims to strengthen Malaysian Brands so exporters can benefit from its promotional activities in the global market which are implemented through platforms namely, Malaysian Export Exhibition Centre (MEEC), MIHAS 2019 and CAEXPO 2019. Malaysia Export Exhibition Centre, Level 2, Menara MATRADE