Annual Report 2019

132 // MATRADE Annual Report 2019 MALAYSIA INTERNATIONAL HALAL SHOWCASE The 16th segment of Malaysia International Halal Showcase (MIHAS 2019) took place between 3 to 6 April at MITEC, Kuala Lumpur. It was one of three major events under the Global Halal Summit (GHaS) 2019. The four-day programme received more than 29,000 domestic and international visitors. Among participating countries were Indonesia, Thailand, China, South Korea, Saudi Arabia, Morocco, France and Palestine. Themed ‘Halal Connects the World’, this exhibition is among the largest and successful halal events, attracting over 1,000 companies from 44 countries. In 2019, fashion segment was added to the current seven segments, namely food & beverage, pharmaceuticals, cosmetics, finance, tourism, eCommerce and logistics. Through the INSP programme, a total of 2,211 business meetings were organised which generated RM630 million in potential sales, in addition to RM1.05 billion of sales from the exhibition. Duli Yang Teramat Mulia (DYTM) Raja Muda Selangor, Tengku Amir Shah Ibni Sultan Sharafudin Idris Shah consented to visit Selangor Pavilion at MIHAS 2019 accompanied by Selangor’s Menteri Besar The modest fashion show that took place during MIHAS 2019 received encouraging response from local and international fashion designers in promoting a new concept in fashion to the world Kebawah Duli Yang Maha Mulia Seri Paduka Baginda Yang di-Pertuan Agong XVI Al-Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah Ibni Almarhum Sultan Haji Ahmad Shah Al-Musta’in Billah consented to visit MIHAS 2019 accompanied by Chairman of MATRADE, YBhg. Tan Sri Dr. Halim Mohammad