Annual Report 2019

2019 ANNUAL REPORT SUSTAINING EXPORT GROWTH MATRADE’s main focus in 2019 was to nurture a conducive environment to ensure the sustainability and growth of Malaysian exports. To this point, MATRADE has met its mandate in developing Malaysia as a globally competitive trading country. Adopting a systematic approach, MATRADE’s programmes are centered on four main thrusts, namely, the development of exporters’ capabilities, promotion of exports, dissemination of trade information and provision of advisory and support services. Despite a challenging global trade and economic environment, MATRADE will continue in its quest to explore new opportunities and methods, especially in digital transformation with emphasis on sustainability and long-term growth. Further to this, MATRADE launched the Sustainability Action Values for Exporters (S.A.V.E) this year. S.A.V.E. represents a new initiative to inculcate sustainable practices among exporters to compete internationally.