Annual Report 2019

Sustaining Export Development MATRADE Core Purpose // 95 MATRADE represents business communities which also include professional associations and chambers of commerce, and develops core messages about competitive strengths that can be used in all promotional materials. This initiative is publicised in the form of success stories, awards programmes, provision of trade data whenever exports are mentioned including databases of exporters on a national website. In supporting RMK-11, MATRADE also emphasises on building linkages, businesses and the broader export community. This is done through overseas trade missions and export promotion programmes, targeted business meetings and various initiatives to move Malaysian companies up the value chain. Continuous upskilling and client service delivery by establishing enhanced tailored and strategic development programmes is another area of focus. INITIAL OBJECTIVE Increase exports to improve trade balance GOODS • Annual average export growth of 7.5% • Annual average import growth of 7.8% • Trade surplus forecast of RM118.3 billion for 2020 SERVICES • Annual average export growth of 6.3% • Annual average import growth of 5.4% HALF TERM OBJECTIVES Manage external trade to support balance of payment Encourage quality investment to drive economic growth Implement initiatives to increase the value chain Strengthen exports and manage imports to improve the balance of payments Emphasise the direction of fiscal consolidation to ensure sustainability in the medium term Drive productivity at the national, sector and enterprise levels to ensure sustainable and inclusive growth 5 initiatives in line with Macroeconomics Strategy 4 REVIEW OF RMK-11: HALF TERM (2016-2020) In 2019, a total of 120 export promotion programmes benefitted 2,686 exporters while 811 exporters development activities benefitted 14,791 exporters. Among programmes implemented through the allocation of the RMK-11 include: • Market Development Grant (MDG); • Service Export Fund; • Malaysia Pavilion as an iconic international exhibition; • Mid-tier Company Development Programme; • Cooperation programme between MNCs and SMEs; • eTRADE programme; and • Digital MATRADE. Strengthen exports and manage imports to improve the balance of payments Improve export ecosystem Enhance the value chain for export products Intensify the internationalisation of services Encourage more use of local input in major infrastructure projects Distribute large imports of capital goods over a longer period ENHANCING NATIONAL EXPORT PLAN