LAPORANTAHUNAN 2014
Annual Report 2014
PENCAPAIANPUBLISITI DANPENGLIBATANMEDIA
Publicity andMediaMilestones
SEIRINGDENGANTRANSFORMASI
In SyncWithTransformation
119
AKTIVITI SEPANJANG 2014
ACTIVITIES IMPLEMENTEDTHROUGHOUT 2014
Bagi tempoh Januari hinggaDisember 2014, nilai Perhubungan
awam (PR) MATRADE telahmeningkat daripada RM86.2 juta
kepada RM134.01 juta berbanding tempoh yang sama tahun lepas,
peningkatan sebanyak 47.81% dalam tempoh kajian. Pencapaian ini
melebihi sasaran pencapaian dengan nilai PR sebanyak RM131.1 juta
bagi tahun 2014.
For the period of January toDecember 2014, the Public Relations (PR)
value of MATRADE had increased fromRM86.2million to RM134.01
million from the corresponding period of last year, an increase of
47.81% during the period under review.We have exceeded the
targeted PR value of RM131.1million for the year 2014.
THE PUBLICRELATIONSVALUEOFMATRADEHAD INCREASED FROM
NILAI PERHUBUNGANAWAMMENINGKATDARI
2014
RM86.2 juta/mil RM134.01 juta/mil
2013
47.81%
MEDIACONFERENCESORGANISEDBYMATRADE
SIDANGAKHBARANJURANMATRADE
TAJUK GAMBAR /
PHOTO CAPTION
1. Sidangmediamengenai misi Minyak &Gas oleh EncikAbu Bakar Koyakutty, Pengarah SeksyenMinyak &Gas dan Kimia bersama syarikat-syarikat Malaysia yangmengambil bahagian /
Media Conference onOil &Gasmission byMr Abu Bakar Koyakutty, Director of Oil &Gas andChemical Sectionwith participatingMalaysian companies
2.YBDato' Seri MustapaMohamed,Menteri PerdaganganAntarabangsa dan Industri (MITI) diiringi olehYBDato' Hamim Samuri,TimbalanMenteri MITI,Tan Sri Dr Rebecca Fatima StaMaria, Ketua SetiausahaMITI,YBhg. Datuk DrWong Lai Sum /
YBDato' Seri MustapaMohamed,Minister of International Trade and Industry (MITI) accompanied byYBDato' Hamim Samuri, DeputyMinister of MITI,Tan Sri Dr Rebecca Fatima StaMaria, Secretary General MITI,YBhg. Datuk DrWong
3. Dato' Dzulkifli Mahmud,Timbalan Ketua Pegawai Eksekutif MATRADE semasa sidangmedia /
Dato' Dzulkifli Mahmud, Deputy Chief ExecutiveOfficer of MATRADE during amedia conference
4. Sidangmedia programYoung Exporters Forum olehYBDato' Seri MustapaMohamed di MenaraMATRADE /
Media Conference onYoung Exporters Forum byYBDato' Seri MustapaMohamed inMenaraMATRADE
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