Annual Report 2017

5 Who we are? 24 Years: MATRADE was established in 1992 to take the lead in promoting Malaysian goods and services successfully abroad and to position Malaysia as an internationally competitive trading nation Our locations Our focus 12 industry sectors, covering Electrical & Electronics, Oil &Gas, Chemicals, Processed Foods, Medical Devices, Pharmaceuticals, Machinery &Equipment, BuildingMaterials, Halal Industry, Transportation, Lifestyle and Services. 8 market regions covering theUnited States, the EuropeanUnion, ASEAN, East Asia including Japan&China, South Asia, West Asia, Emerging Markets and 13 FTApartners. Our client MATRADE has an extensive database of over 20,000 Malaysian companies , representing public listed companies, SMEs, manufacturers, project consultants and professional service providers. Our export support programme 7,682 companies’ export activities have benefited fromMATRADE’s Market Development Grant (MDG). Our trade enquiries In an average year, MATRADE receives 54,000 foreign enquiries generated from trade fairs. Our people 626 dedicated employees representing a highly educated and culturally diverse workforce with a broad mix of private and public sector experience. Our personnel are responsible for envisioning and executing MATRADE’s programmes and activities, assisting exporters and foreign buyers and playing a key support role for MATRADE’s overseas offices. Our resources MATRADE’s Business Information Centre (BIC) has an extensive collection of over 20,000 international business titles and publications which can be accessed by Malaysian companies. Our promotional activities in 2017 64 export training seminars 14 international trade fairs 7 Export Acceleration Programmes 11 International Sourcing Programmes 4 Trade & Investment Missions 9,708 participating Malaysian companies Our direction 3 pillars to long-term success: Strategy Charting Malaysia’s place in the trading world Exporter Development Growing Malaysian capability & competency Trade Promotion Promoting goods and services in key markets 46 overseas trade offices covering 10 key geographic regions representing 37 countries I N T R O D U C T I O N One Goal: MATRADE’s overarching mandate is to develop and promote sustainable trade promotion policies, deliver high quality and market-based advisory services and to provide effective channels and platforms that will allow Malaysian companies to access the global marketplace and maximise Malaysia’s global economic opportunities