TOWARDS THE FUTURE OF SUSTAINABLE EXPORTS 10 BACKGROUND MATRADE plays an active role in helping Malaysian companies grow, penetrate international markets and gain a foothold overseas by providing training programmes, coaching and advisory services. In addition, MATRADE also provides information and market intelligence as well as intensifies export promotion activities for Malaysian companies. Through this effort, MATRADE helps expand market access and raise the profile of Malaysian companies in the foreign markets. During the recovery phase of the country, MATRADE continued its initiatives to ensure the sustainability of exports by leveraging on digital technology and platforms. Existing programmes were adapted to the practice of new norms in overcoming the constraints of travel restrictions and nationwide border closures. This effort enables MATRADE to implement its mandate to drive exports and make Malaysia a competitive MISI PROMOTING MALAYSIA’S ENTERPRISES TO THE WORLD Global (Thinking & Approach) • Global Mindset • Prioritising stakeholders; • Creating an extensive international network; • Global Inclusiveness in trade; • Global strategic thinking; and • Embracing diversity Respect (People, Process and Planet) • Love for the nation; • Ability to listen, understand and practice without prejudice; • Celebrate success, shared responsibilities; • Value teamwork; and • Prioritising customers Agile (Skilled and Adaptable) Pembelajaran seumur hidup; • Lifelong learning; • Innovation for growth • Possess agile mindset and attitude • Anticipate and respond well to uncertainties; • Acknowledge and adopt continuous improvement; • Competent and knowledgeable; • Skills to articulate ideas; and • Ability to multitask Creative (Innovative and Original Thinking) • Dare to be different; • Proactive and progressive thinking; • Unlock game-changing innovation; • Open to new ideas and suggestions; and • Interested in exploring new things Ethical (Strong Moral Values) • Fair, transparent and trustworthy; • Authentic and consistent in words and deeds; • Professional, committed and disciplined in execution; • Lead by example and be accountable in all actions; • Courteous, cooperative, tolerant and firm; and • Honest and humble Corporate Core Values (G.R.A.C.E) Organisational Guiding Principles (Attitude, Values, Culture) Attitude The Formation of a Positive Attitude Cultivate an open and positive perception of the situation, environment and responsibilities Values Appreciating the Pure Value of GRACE in Carrying out the Entrusted Duties The application of the pure values of GRACE is very important for: • developing a quality workforce; • trust; • creativity; and • agility in adapting to new changes • and instilling mutual respect Culture Fostering a Culture of Unity • The practice of AVC creates a healthy work environment and a harmonious atmosphere; and • Maintains good relations among colleagues Programmes and initiatives based on AVC’s aspirations have been implemented through Integrity Alert announcements, Pekeliling2U, talks, and briefing sessions. VISION POSITIONING MALAYSIA AS A GLOBALLY COMPETITIVE TRADING NATION
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