38 TOWARDS THE FUTURE OF SUSTAINABLE EXPORTS MATRADE Core Objectives 3 OBJECTIVE 1 FACILITATING MARKET ACCESS OBJECTIVE 2 DIGITISING EXPORTS OBJECTIVE 3 PROVIDING MARKET RESEARCH OBJECTIVE 4 STRENGTHENING THE NATIONAL EXPORT PLAN OBJECTIVE 5 BUILDING EXPORT READINESS OBJECTIVE 6 EXPANDING THE EXPORT COMMUNITY OBJECTIVE 7 PROVIDING SPECIALISED SUPPORT OBJECTIVE 8 STRENGTHENING THE MALAYSIAN BRAND CHAPTER
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