TOWARDS THE FUTURE OF SUSTAINABLE EXPORTS The Malaysia External Trade Development Corporation (MATRADE) is a national trade promotion agency under the Ministry of International Trade and Industry (MITI), responsible for positioning Malaysia as a competitive global trading nation. Established under the Malaysia External Trade Development Corporation Act 1992, its primary mission is to promote Malaysian companies in the international markets. Our Role MATRADE’s role is centred around cultivating international trade, with a primary emphasis on the exportation of goods and services. The overarching objective is to maintain the prominent role of Malaysian businesses in the global market, ensuring that the label “Made in Malaysia for the World” resonates with pride and prestige. To accomplish this, MATRADE orchestrates and executes targeted marketing strategies carried out through comprehensive training programmes, personalised mentorship, and expert advisory services directed towards a broad spectrum of Malaysian enterprises. Leveraging its far-reaching international network, MATRADE supplies in-depth market research and timely data to aid businesses in navigating the global marketplace. Furthermore, MATRADE boosts the visibility of Malaysian exports, encompassing both products and services, and coordinates business matchmaking events that connect Malaysian firms with potential foreign buyers. These concerted efforts greatly contribute to Malaysia’s economic growth and overall prosperity. Global Reach MATRADE will continue its efforts to seek newer and more innovative methods to guide and support exporters at the global level. MATRADE has a network of 46 trade offices located in major commercial cities worldwide, and five regional branch offices in Penang, Terengganu, Johor, Sabah, and Sarawak. Human Capital MATRADE believes that its workforce is the main pillar of the organisation and is committed to accelerating intellectual development, strengthening leadership capabilities, and enhancing organisational performance. MATRADE provides training and development, mentoring programmes, and workplace-appropriate learning. Fueled by an empowering corporate culture, MATRADE is unwavering in its commitment to foster an environment where every employee is equipped with opportunities to deliver exceptional service. AT A GLANCE ABOUT MATRADE Your Business MATRADE Platforms TAKING YOUR BUSINESS TO THE INTERNATIONAL ARENA
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