40 TOWARDS THE FUTURE OF SUSTAINABLE EXPORTS MATRADE’S CORE OBJECTIVES MATRADE has set eight (8) core objectives to boost the export sector. These objectives are: facilitating market access, digitising exports, providing market research, strengthening the national export plan, building export readiness, expanding the exporter community, providing specialised support, and strengthening the Malaysian brand. new avenues to engage customers and facilitate transactions. For this, eCommerce has emerged as a relevant and effective approach. MATRADE continues to intensify efforts to encourage its adoption within the business community and strengthen the eCommerce ecosystem at both domestic and international levels to expand access to global markets. Objective 3 Objective 3 involves Providing Market Research, where MATRADE assists Malaysian companies by monitoring the development of business opportunities in foreign markets. Access to market research is crucial for aspiring exporters in exploring export markets. The 46 MATRADE overseas offices network act as trade advisors to engage with importers and industry players, providing market research to support companies in their international business endeavours. The market research provides valuable information and updates on topics such as technological advancements, customer expectations, customer expectations, disruptions in global supply chains, and non-tariff barriers. This information is valuable for businesses in formulating their export strategies, and includes reports and studies in the form of Market Alert (MA), Product Market Study (PMS), and Trade Leads, all of which are easily accessible through the MyExport digital application. MATRADE also produces a number of publications, including MATRADE Insight (MI) which disseminates market research information, and Exclusive From Malaysia (EFM) magazine to promote Malaysian companies in international markets. The Business Information Centre (BIC) also offers other commercially subscribed research materials that can be accessed online. Objective 1 Objective 1 is to Facilitate Market Access, where MATRADE connects Malaysian companies with foreign buyers. MATRADE coordinates the participation of Malaysian businesses in International Trade Fairs (ITFs) to enable them to identify export opportunities. MATRADE also organises Export Acceleration Missions (EAM) and International Sourcing Programmes (INSPs) aimed at helping Malaysian businesses penetrate export markets and introduce their products and services. In line with the post pandemic hybrid work environment with restricted travel, MATRADE’s promotional programmes were organised in both hybrid and virtual formats, leveraging digitalisation to conduct business matches on its virtual platform, eBizMatch. MATRADE’s headquarters, regional offices, and overseas offices collaboratively implement this objective, leveraging FTAs and MOUs. Overseas, MATRADE’s network of offices monitors the international markets and provides market research to connect importers with Malaysian companies. In addition to managing export promotion operations abroad, overseas offices also serve as intermediaries between importers and Malaysian companies. Objective 2 Objective 2 involves Digitising Exports, with MATRADE focusing on efforts to drive cross-border electronic commerce (eCommerce) to ensure the continued competitiveness of Malaysian exports. MATRADE has implemented various initiatives to achieve this objective through regional cooperation and collaboration between ministries, government agencies, and industry players. The COVID-19 pandemic has had an impact on the business community, increasing their awareness of the need to explore
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