Our Focus MATRADE focuses on the implementation and delivery of four (4) core services: Export Development MATRADE is dedicated to aiding and amplifying the abilities of Malaysian companies to scale their operations globally. To achieve this, MATRADE offers comprehensive training, particularly catering to small and medium-sized enterprises (SMEs), by organising a series of workshops and seminars. Additionally, MATRADE implements export development programmes to help Malaysian companies explore export opportunities abroad, involving training in business, skill enhancement, networking, international exposure, leadership, and entrepreneurship. These efforts fortify the resilience and sustainability of these businesses at the international level. Export Promotion MATRADE aids Malaysian companies to break into global markets by facilitating their involvement in International Trade Exhibitions (ITF), Export Acceleration Missions (EAM), International Sourcing Programmes (INSP), and Trade and Investment Missions (TIM). As the national trade promotion agency, MATRADE frequently acts as a hub for foreign buyer inquiries and visits. It plays a pivotal role in coordinating business matching initiatives between overseas buyers and Malaysian firms.often serves as a reference centre for inquiries and visits from foreign buyers. Trade and Market Information MATRADE offers comprehensive market research—including updates on market trends, consumer demands, global supply chain disruptions, and non-tariff barriers. This research is shared with exporters through a variety of reports, studies, and accessible international trade publications such as Market Alert (MA), Product Market Study (PMS), Trade Leads, MATRADE Insight (MI), and the Exclusive From Malaysia (EFM) magazine. Additionally, further commercial research materials are readily available online at the Business Information Center (BIC). Advisory Services & Support MATRADE provides trade advisory services that equip Malaysian companies to explore overseas markets. This involves guidance on export procedures and high-demand global market, product, and service insights. Outreach programmes like information counters at conferences and international exhibitions also offer these services within Malaysia. Enabling access to international markets through various trade promotion programmes such as ITF, EAM, INSP, and business matchmaking sessions. Promoting digitisation of exports to capitalise on e-commerce platforms, thereby invigorating the nation’s export landscape. Conducting extensive market research for Malaysian firms to survey, monitor, and penetrate export markets effectively. Solidifying the country’s export strategy in alignment with MATRADE’s mission to augment national exports. Priming Malaysian companies for global markets through well-planned export development programmes. Broadening the export community by rendering essential trade advisory services and support. Offering bespoke support to fortify the competitiveness of Malaysian companies and stimulate export promotion activities. Elevating the prestige of the Malaysian brand via diverse initiatives, providing exporters with a distinct competitive edge. Our Objectives MATRADE’s main objectives are summarised as follows: 1 2 3 4 5 6 7 8 International Programmes with MATRADE Your Brand in the International Arena Trade Performance Report MATRADE Annual Report 2022
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