69 MATRADE Core Objectives MATRADE Annual Report 2022 PROVISION OF MARKET RESEARCH Objective 3 The publication of Market Alert (MA), Product Market Study (PMS), and Trade Leads provides Malaysian companies with valuable market research in the form of reports and studies focusing on products, services, and the latest comprehensive market information. This includes trade inquiries, importation policies, and standards for specific products or services. The purpose of disseminating this information is to enhance Malaysian companies’ understanding of export markets and opportunities in targeted markets. Market research offers several benefits for exporters, including: 1. Quick, accurate, and reliable identification of international market target opportunities, with insights into customer trends in specific countries. 2. More precise and effective decision-making through access to accurate information and analysis. 3. Increased sales and company profits through the collection and formulation of data derived from market research. 4. Formulation of unique and impactful marketing strategies. 5. Enhanced competitiveness in international markets. REPORTS AND PRODUCTS & MARKET RESEARCH MATRADE plays a vital role in assisting Malaysian companies by closely monitoring business opportunities in foreign markets. For companies aiming to enter export markets, conducting thorough market research is crucial. Market research provides essential information including technological advancements, customer expectations, disruptions in global supply chains, and non-tariff barriers. Armed with this valuable information, companies can develop effective export strategies for international markets. With its network of 46 overseas offices, MATRADE serves as trade advisors, engaging in negotiations with importers and industry players while providing comprehensive market research support. This support includes the distribution of reports and studies on products and markets through various mediums such as Market Alert (MA), Product Market Study (PMS), and Trade Leads, which are conveniently accessible via the MyExport digital platform. Additionally, MATRADE offers a range of publications, including MATRADE Insight (MI), which serves as a source of market research information, and Exclusive From Malaysia (EFM) magazine, an avenue to promote Malaysian companies in international markets. Enabling access to further commercial research materials subscribed online, the Business Information Center (BIC) serves as an additional resource. 6. Identification and addressing of risks and uncertainties in the long-term external environment of international markets. persekitaran luar jangka di pasaran antarabangsa. In 2022, MATRADE’s Overseas Offices produced a total of 504 MA and 107 PMS. Market Alerts provide brief and up-to-date reports on market information, policy changes, and other relevant developments that may impact the export demand for Malaysian products or services. PMS offers comprehensive reports on specific products or sectors in the market. Trade Leads provides information on market demands and preferences of foreign buyers. It serves as a compilation of trade inquiries from potential importers. Companies registered as MATRADE members can access all this market research online through the MyExport platform. This platform ensures that Malaysian companies receive timely and accurate information. Additionally, international tender notices can also be found on MyExport. MATRADE encourages registered companies to subscribe to the MyExport platform for free.
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