71 MATRADE Core Objectives MATRADE Annual Report 2022 Global Trade Atlas EIU Solutions PIERS Prospects CTOS Basis Euromonitor Passport Nikkei Asia EMIS MERCOSUR Online CEIC Data LawSoft Pro Kompass International ProQuest eBook Central Other services and facilities provided include reading spaces, conducive research workspaces, friendly and professional customer service, high-quality printing, photocopying and scanning services, WiFi facilities, and a relaxing public reading area. The market research information available at MATRADE can assist the Malaysian business community in the following ways: 1. Quicker, more accurate, and precise identification of international market opportunities, including understanding consumer trends in the target country identified; 2. Gaining access to a more comprehensive overview of the global markets; 3. Enabling more informed and effective decision-making by leveraging accurate information and analysis; 4. Swift collection of various sources and industry-related information instead of relying on unreliable sources; 5. Enhancing sales and profits of the company through the information and analysis obtained from market research; 6. Formulating high-impact and unique strategies from the data obtained; 7. Boosting positiveness competitiveness in the international markets; 8. Effective and accurate goal setting and business planning; 9. Identifying and addressing risks and uncertainties in the international markets; 10.Identifying and creating more precise strategies, including promotional and marketing materials, to suit the target audience. The following online digital sources are available on the Online Database Service: In 2022, the physical facilities provided by the trading community benefitted a total of 917 visitors and users. During this period, the professional staff at BIC diligently addressed a total of 2,337 trade-related inquiries. These inquiries were resolved through various channels, including face-to-face interactions, phone calls, emails, and communication applications. In addition to providing comprehensive trade information and addressing inquiries, BIC also organised a range of valuable programs and training sessions for the trading community. These initiatives aimed to enhance the knowledge and skills of participants and support their success in the international trade arena. Some of the programs and training sessions organised by BIC included: a. 61 Information Literacy Skill Programmes and Training, along with 10 champions, were conducted, involving 3,126 members of the trading community and MATRADE employees. b. Dissemination of up-to-date information resources through internal publications: i. BIC Highlights@BIC: A list of current information sources such as books and magazines, country and company profiles, market reports, and articles from both domestic and international magazines. ii. Booklicious@BIC : Promotion of leisure reading to inculcate a reading culture among MATRADE employees and their families. users & visitors 917 Literacy and Information Skills & Training sessions 61 sesi Champion Activities and Outreach Programmes sessions 10 sesi 1 session references 2,633,497 physical & digital titles 23,328 trade enquiries 2,337 1,833 431 54 13 face-to-face emails telephone calls communication applications Programmes and Activities 110 Special programme BIC Officer internal training 24 sessions 12 sessions Up-to-date information dissemination BIC Highlights @BIC Booklicious @BIC Nationalwide campaign “Jom Membaca-baca” 1 session
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