72 TOWARDS THE FUTURE OF SUSTAINABLE EXPORTS Objective 4 STRENGTHENING THE NATIONAL EXPORT PLAN Objective 4 focuses on strengthening Malaysia’s export plan, and MATRADE plays a crucial role in empowering the country’s exports through its implementation. The National Trade Blueprint (NTBp) is designed to enhance Malaysia’s export competitiveness in the global market by monitoring and coordinating all aspects of the country’s export ecosystem. This initiative aims to solidify Malaysia’s export ecosystem by fostering collaboration among various ministries, agencies, and the private sector. MATRADE, in its capacity as the secretariat to the Export Coordination Committee (JK-X) chaired by the Chief Secretary to the Government (KSN), holds the responsibility of ensuring the timely implementation of the recommendations outlined in the NTBp. As these initiatives are implemented, Malaysia will reinforce its position in the global landscape, enhance the competitiveness of its exporters, and open up new opportunities at the international level. To drive this Framework, eight strategic cores have been identified: MITI, through MATRADE, has developed the NTBp 2021-2025 as a comprehensive Framework to sustain Malaysia’s strong export performance in the global arena. The NTBp is designed to enhance the efficiency of Malaysia’s trade ecosystem by focusing on the key areas of processes, logistics, business sustainability, digitalisation, investments, and branding. Through the NTBp, initiatives are implemented to streamline trade processes, improve logistics infrastructure, ensure compliance with international standards, expand market access, support the sustainability of businesses, embrace digital transformation, attract investments, and promote the international branding of Malaysian products and services. NATIONAL TRADE FRAMEWORK 1. Strengthening the export ecosystem Addressing constraints and business challenges to ensure the smoothness of the export process and creating a more rapid, accurate, and precise international ecosystem in keeping with customer trends. 2. Boosting the capacity and capability of exporters Strengthening the capacity and capability of SMEs in producing goods for the global supply chain. 3. Enhancing export capacity Increasing support for existing high-potential sectors and guiding new companies within the supply chain to stimulate economic growth and promote exports. 4. Encouraging export growth through technology and e-commerce Strengthening competitiveness and collaboration among industries to support increased productivity and globalisation. 5. Streamlining processes and expanding market access Increasing collaborations with key stakeholders in major markets to improve market access.
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