79 MATRADE Core Objectives MATRADE Annual Report 2022 Main MTC programmes: • Market Immersion Mission for the Plastics Industry to Jakarta, Indonesia (virtual) • Pitching Session for MTC with Turkish importers • Joint pitching session with MATRADE Frankfurt for bids related to the Olympic and Paralympic Games Paris 2024 • Export Excellence Award (EEA) Tour Programme with The Star Media Group in Johor Bahru • Pitching session with DKSH Hong Kong Ltd • Meeting with MTCDP alumni companies • MTC Branding Initiative, Istanbul, Turkey • MTCs CEO Summit Throughout the COVID-19 pandemic, MTCs have demonstrated their resilience by successfully diversifying their product outputs and expanding their export markets. Despite facing various challenges, such as supply chain disruptions and Movement Control Orders (MCO), MTCs have navigated these obstacles adeptly by pivoting towards other potentially lucrative industries. In the post-pandemic era, the MTCDP will be strategically aligned to continue boosting the global competitiveness of Malaysian MTCs, revitalising the domestic economy, meeting the growing demands of specific export markets, and diversifying market opportunities. Pitching session with DKSH Hong Kong Ltd Export Excellence Award (EEA) Tour Programme with The Star Media Group in Johor Bahru. MTCs 7,000 job opportunities 4,000 Mid-Tier Branding Initiatives, Istanbul, Turkey
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