Page 110 - COSMETICS&TOILETRIES DIRECTORY2

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Malaysia External Trade Development
Corporation (MATRADE), was
established in March 1993 as a
statutory agency under the Ministry of
International Trade Industry (MITI).
AsMalaysia’s national export promotion
agency, MATRADE is responsible
for assisting Malaysian companies
succeed in the international market.
MATRADE’s vision of making Malaysia
the premier exporting nation is paired
with itsmission to develop and promote
Malaysia’s exports to the world.
MATRADE serves topromoteMalaysia’s
external trade with particular emphasis
ontheexportofmanufacturedandsemi-
manufactured products and services.
In addition, MATRADE formulates
and implements export marketing
strategies and trade promotion
activities to increase Malaysia’s exports,
undertakemarket research, and create a
comprehensivedatabaseof information
for the development and improvement
of Malaysia’s trade. MATRADE also
organizes training programmes to
enhance the international marketing
skills of Malaysian exporters, promote
and assist in services related to trade,
and protect Malaysia’s international
trade interest abroad.
MATRADE’s objectives are :
v To raise the profile of Malaysian
exporters in foreign markets;
v To disseminate timely and
relevant information and market
intelligence to help Malaysian
companies gain a competitive
edge in foreign markets;
v To introduce Malaysian
companies to foreign importers
seeking Malaysian suppliers; and
v To undertake activities to
promote the export of Malaysian
goods and services in overseas
markets.
MATRADE SERVICES
Malaysia Exporters of Cosmetics & Toiletries