Page 410 - Malaysia Exporters of Electrical & Electronics Directory 2011-2013

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Malaysia Exporters of Electrical and Electronics Directory 2011-2013
Malaysia External Trade Development Corporation (MATRADE), was established in March 1993 as a
statutory agency under the Ministry of International Trade and Industry (MITI).
As Malaysia’s national export promotion agency, MATRADE is responsible for assisting Malaysian
companies succeed in the international market. MATRADE’s vision of making Malaysia the premier
exporting nation is paired with its mission to develop and promote Malaysia’s exports to the
world.
MATRADE serves to promote Malaysia’s external trade with particular emphasis on the export of
manufactured and semi-manufactured products and services. In addition, MATRADE formulates
and implements export marketing strategies and trade promotion activities to increase Malaysia’s
exports, undertake market research, and create a comprehensive database of information for the
development and improvement of Malaysia’s trade. MATRADE also organises training programmes
to enhance the international marketing skills of Malaysian exporters, promote and assist in
services related to trade, and protect Malaysia’s international trade interest abroad.
MATRADE’s objectives are:
To raise the profile of Malaysian exporters in foreign markets; •
To disseminate timely and relevant information and market intelligence to help Malaysian •
companies gain a competitive edge in foreign markets;
To introduce Malaysian companies to foreign importers seeking Malaysian suppliers; •
and
To undertake activities to promote the export of Malaysian goods and services in •
overseas markets.
MATRADE is also actively involved in assisting foreign companies to source for suppliers of
Malaysian products and services, and is represented worldwide in over 40 locations in major
commercial cities. In Malaysia, MATRADE has five local branches in Penang, Terengganu, Johor,
Sabah and Sarawak.
MATRADE SERVICES