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Malaysia Exporters of Electrical and Electronics Directory 2011-2013
Broadly speaking, the electrical sector can be classified into three main subsectors:
electrical industrial equipment, electrical component and electrical consumer.
Notable growth is seen in the sector of the electrical consumer products, once the
domain of foreign-owned, especially Japanese, companies. Increased investment in
R&D centres has paid off handsomely: Malaysia is now one of the world’s largest
exporters of home air-conditioners. Malaysian brands such as Pensonic, Khind, and
i-Berhad have become household names not only locally, but also in the ASEAN region
and the Middle East. Local company, OYL, also a major exporter of air-conditioners,
exports over 50% of its production to Europe, USA, Australia, the Middle East, and
Africa, and also serves as an OEM for MNCs and ODM for reputable brands like York,
Fedders and Lennox. There are also many local contract assemblers who produce
consumer appliances for big-name foreign brands such as LG, Electrolux, Kelvinator,
GE, Elba, and Samsung.
Other sub-sectors experiencing rapid growth are the automotive electrical sub-
sector which is fuelled by the advent of intelligent driving systems. The automotive
connectors market is tipped to be the fastest growing segment in the global
automotive electrical products market, expected to record a compound annual
growth rate (CAGR) of over 11% in the 2001-2010 period. Another must-watch
segment for automotive electrical products is the automotive batteries market,
which is estimated to account for a market share of 19.8% in 2006, and is the
second largest segment in the automotive electrical products industry.
The future
With a sterling track record of nearly four decades, the future of the E&E industry in
Malaysia looks bright. Industry players involved in both the front-end (semiconductor
manufacturing) and back-end (assembly, packaging & testing) of the semiconductor
supply chain informed encouraging demand trend. The overall demand for solid-
state drives is very promising based on the growing needs of the enterprise solid-
state drive industry, as well as consumer solid-state drive devices. Flash memory
applications such as secure digital cards, USB flash drives and MP3 players will
continue to be the drivers of growth. To meet rising demand for flash memory,
local and foreign companies in the country have increased production, expanded
production of floor area and releasing new software to support the flash memory
products.
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