Malaysia Exporters of Food&BeverageDirectory
MATRADESERVICES
Malaysia External Trade Development
Corporation
(MATRADE),
was
established inMarch 1993 as a statutory
agency
under
the
Ministry
of
International Trade and Industry (MITI).
As Malaysia’s national export promotion
agency, MATRADE is responsible for
assisting Malaysian companies succeed
in the international market. MATRADE’s
vision of making Malaysia the premier
exporting nation is pairedwith its mission
to develop and promote Malaysia’s
exports to theworld.
MATRADE serves to promote Malaysia’s
external
trade
with
particular
emphasison theexportofmanufactured
and
semi-manufactured
products
and services. In addition, MATRADE
formulates and implements export
marketing
strategies
and
trade
promotion
activities
to
increase
Malaysia’s exports, undertake market
research, and create a comprehensive
database of information for the
development and improvement of
Malaysia’s
trade.
MATRADE
also
organises training programs to enhance
the international marketing skills of
Malaysian exporters, promote and assist
in services related to trade, and protect
Malaysia’s international trade interest
abroad.
MATRADE’s objectives are:
• To raise the profile of Malaysian
exporters in foreignmarkets;
• To disseminate timely and relevant
information and market intelligence
to help Malaysian companies gain a
competitiveedge in foreignmarkets;
• To introduce Malaysian companies
to foreign importers seeking
Malaysian suppliers; and
• To undertake activities to promote
the export of Malaysian goods and
services inoverseasmarkets.
MATRADE is also actively involved in
assisting foreign companies to source for
suppliers of Malaysian products and
services, and is representedworldwideat
46 locations inmajor commercial cities. In
Malaysia, MATRADE has five local
branches in Penang, Terengganu, Johor,
Sabah, and Sarawak.
MATRADE’s mission is to develop and
promote Malaysia’s export to the world
and its functions are:
• To promote, assist and develop
Malaysia’s external trade with
particular emphasis on the export
of manufactured and semi
manufactured products and, on a
selective basis, imports;
• To formulate and implement
a national export marketing
strategy to promote the
export of manufacture and semi
manufactured products;
• To undertake commercial
intelligence and market research
and create a comprehensive
database of information for the
improvement and development of
trade;
• To organise training programmes to
improve the international marketing
skills of theMalaysianexporters;
• To enhance and protect Malaysia’s
international trade interests abroad;
• To represent Malaysia in any
international forum in respect of any
matter relating to trade;
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