Malaysia Exporters of Food&BeverageDirectory
Increasingconcernsabout food safety
andhealthcreatesmoreopportunities
for highquality ingredients.
China is agoodbase for valueadded
processing.
Infants and the elderly segments are
driving the demand for safer and
healthier foods.
High-income earners favour products
that can improve their quality of life
andarewilling topayahigher price.
The food industry forms an important
linkage to agriculture sector which is one
of the sectors identified under the
National Key Economic Areas (NKEAs).
The growth in the primary food
production, togetherwithanexpansionof
the food processing industry, lead to
greater synergy, in terms of value-added
creation, product diversification and
market expansion with 16 Entry Point
Project (EPP) identified under the
Agriculture
sector
which
includes
strengthening theexport capability of the
processed food industry.
IV
leading foodmakers aremore likely to
use
imported
ingredients
in
developingnewproducts.
