Page 83 - Malaysia Exporters of Footwear Directory

63 | Malaysia Exporters of Footwear & Related Products Directory
Malaysia External Trade Development
Corporation (MATRADE), was established
in March 1993 as a statutory agency under
the Ministry of International Trade Industry
(MITI).
As Malaysia’s national export promotion
agency, MATRADE is responsible for
assisting Malaysian companies succeed in
the international market. MATRADE’s vision
of making Malaysia the premier exporting
nation is paired with its mission to develop
and promote Malaysia’s exports to the
world.
MATRADE serves to promote Malaysia’s
external trade with particular emphasis
on the export of manufactured and semi-
manufactured products and services.
In addition, MATRADE formulates and
implements export marketing strategies
and trade promotion activities to increase
Malaysia’s exports, undertake market
research, and create a comprehensive data
base of information for the development
and improvement of Malaysia’s trade.
MATRADE also organises training
programmes to enhance the international
marketing skills of Malaysian exporters,
promote and assist in services related to
trade, and protect Malaysia’s international
trade interest abroad.
MATRADE’s objectives are :
v To raise the profile of Malaysian
exporters in foreign markets;
v To disseminate timely and relevant
information and market intelligence
to help Malaysian companies gain a
competitive edge in foreign markets;
v To introduce Malaysian companies to
foreign importers seeking Malaysian
suppliers; and
v To undertake activities to promote
the export of Malaysian goods and
services in overseas markets.
MATRADE is also actively involved in
assisting foreign companies to source
for suppliers of Malaysian products and
services, and is represented worldwide
at over 40 locations in major commercial
cities. In Malaysia, MATRADE has five local
branches in Penang, Terengganu, Johor,
Sabah and Sarawak.
MATRADE’s mission is to develop and
promote Malaysia’s export to the world and
its functions are :
v To promote, assist and develop
Malaysia’s external trade with
particular emphasis on the export
of manufactured and semi-
manufactured products and, on a
selective basis, imports;
v To formulate and implement a
national export marketing strategy to
promote the export of manufactured
and semi-manufactured products;
v To undertake commercial intelligence
and market research and create
a comprehensive database of
information for the improvement and
development of trade;
MATRADE SERVICES