Malaysia External Trade Development
Corporation (MATRADE), was established in
March 1993 as a statutory agency under the
Ministry of International Trade Industry (MITI).
As Malaysia’s national export promotion
agency, MATRADE is responsible for assisting
Malaysian companies succeed in the interna-
tional market. MATRADE’s vision of making
Malaysia the premier exporting nation is
paired with its mission to develop and promote
Malaysia’s exports to the world.
MATRADE serves to promote Malaysia’s
external trade with particular emphasis on
the
export
of
manufactured
and
semi-manufactured products and services. In
addition,
MATRADE
formulates
and
implements export marketing strategies and
trade promotion activities to increase
Malaysia’s
exports,
undertake
market
research, and create a comprehensive
database of information for the development
and improvement of Malaysia’s trade.
MATRADE also organises training programmes
to enhance the international marketing skills of
Malaysian exporters, promote and assist in
services related to trade, and protect
Malaysia’s international trade interest abroad.
MATRADE’s objectives are:
• To raise the profile of Malaysian exporters in
foreign markets;
• To disseminate timely and relevant
information and market intelligence to
help Malaysian companies gain a
competitive edge in foreign markets;
• To introduce Malaysian companies to
foreign importers seeking Malaysian
suppliers; and
• To undertake activities to promote the
export of Malaysian goods and services in
overseas markets.
MATRADE is also actively involved in assisting
foreign companies to source for suppliers of
Malaysian products and services, and is
represented worldwide at over 40 locations in
major commercial cities. In Malaysia, MATRADE
has five local branches in Penang, Terengganu,
Johor, Sabah and Sarawak.
MATRADE’s mission is to develop and promote
Malaysia’s export to the world and its functions
are:
•
To promote, assist and develop Malaysia’s
external trade with particular emphasis
MATRADE SERVICES
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