Beginner's Guide to Exporting. 4th Edition.

9 Beginner’s Guide To Exporting 3.2.4 Pricing • If possible use internationalised currency (eg. USD, EURO and RMB). • Understanding the local culture may influence pricing negotiation • Pricing should take into consideration from the followings: • the findings from the marketing research • order quantity • market segment • product differentiation 3.3 MODES OF ENTRY There are 2 main modes: • Foreign Direct Investment (FDI) • Joint Venture (JV) • Wholly owned Subsidiaries (Greenfield) • Mergers and Acquisition (M&A) • Non-FDI • Direct and Indirect Exporting • Licensing • Franchising • Turnkey • Management Contract • Built Operate Transfer (BOT) 3.4 SOURCES OF INFORMATION 3.4.1 MATRADE : Your Links to World Market • Refer to officer in-charge of market or sector in MATRADE • Business Information Centre (BIC) • MATRADE overseas network • Exporters Advisory Unit (EAU) • MATRADE Portal • Trade Leads, M@TRADE Online News, Trade Mart magazine and MATRADE’s Insight • Exporter Training Programmes Malaysian exporters are encouraged to register with MATRADE, in order to avail themselves to the above information and services. Registration is free of charge and can be done via online. DEVELOPINGYOUR EXPORT PLAN CHAPTER 3