

MESSAGE FROM
Chairman of the National ICT Association
of Malaysia (PIKOM)
As such, five key trends are projected to drive future ICT Services sector:
Big data analytics,
which is deployed in a variety of industries to serve customers better
through culling out insights and predictions that data can generate. The process can
help to improve the profitability of the company by assessing credit worthiness, risk analy-
sis and/or data supported decision making processes;
Cloud computing,
which is one of the fastest growing technological advances, helps
companies to structure, organize and store large amounts of data without investing
heavily on hardware and software tools. More importantly, company employees always
remain connected with the help of smart phones and tablets. With such a work culture,
people need not be in the office to complete their tasks; they can do their work from the
train or bus on their daily commute, besides tele-working from home;
Mobile device usage,
particularly smart phones and tablets, make customers and clients
more mobile and also provides access to companies’ websites, applications and
records wherever they happen to be;
Social media,
an offspring of the Internet age. This new age media, though seen as a
disruptive and unproductive activity among employees at work, can be a powerful tool
for customer engagement, relationship building, networking, information sharing, and
soliciting feedback, as well as for branding products and services.
Internet of Things (IOT)
Gartner defines the "Internet of Things (IOT)" as the network of
physical objects that contain embedded technology to communicate and sense or
interact with their internal states or the external environment. IOT is growing rapidly
ubiquitously pervading and inking millions of assets, including devices, people and
places, to deliver and share information, enhancing business value and competitive
advantage, and creating new business opportunities. However, it also cannot be
precluded on emerging new threats especially security aspects and sociological and
psychological impacts such as content being hacked, easy exposure to unwarranted
sites for children etcetera. Nonetheless, business cannot afford to ignore, rather need to
review and realign other critical forces that are already impacting businesses such as
cloud computing, big data analytics and consumerization of technology.
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