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MESSAGE FROM

Chairman of the National ICT Association

of Malaysia (PIKOM)

As such, five key trends are projected to drive future ICT Services sector:

Big data analytics,

which is deployed in a variety of industries to serve customers better

through culling out insights and predictions that data can generate. The process can

help to improve the profitability of the company by assessing credit worthiness, risk analy-

sis and/or data supported decision making processes;

Cloud computing,

which is one of the fastest growing technological advances, helps

companies to structure, organize and store large amounts of data without investing

heavily on hardware and software tools. More importantly, company employees always

remain connected with the help of smart phones and tablets. With such a work culture,

people need not be in the office to complete their tasks; they can do their work from the

train or bus on their daily commute, besides tele-working from home;

Mobile device usage,

particularly smart phones and tablets, make customers and clients

more mobile and also provides access to companies’ websites, applications and

records wherever they happen to be;

Social media,

an offspring of the Internet age. This new age media, though seen as a

disruptive and unproductive activity among employees at work, can be a powerful tool

for customer engagement, relationship building, networking, information sharing, and

soliciting feedback, as well as for branding products and services.

Internet of Things (IOT)

Gartner defines the "Internet of Things (IOT)" as the network of

physical objects that contain embedded technology to communicate and sense or

interact with their internal states or the external environment. IOT is growing rapidly

ubiquitously pervading and inking millions of assets, including devices, people and

places, to deliver and share information, enhancing business value and competitive

advantage, and creating new business opportunities. However, it also cannot be

precluded on emerging new threats especially security aspects and sociological and

psychological impacts such as content being hacked, easy exposure to unwarranted

sites for children etcetera. Nonetheless, business cannot afford to ignore, rather need to

review and realign other critical forces that are already impacting businesses such as

cloud computing, big data analytics and consumerization of technology.

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