Page 123 - Malaysia Exporters of Medical Devices & Equipment Directory

95
MATRADE SERVICES
Malaysia External Trade Development Corporation (MATRADE), was established in March 1993
as a statutory agency under the Ministry of International Trade and Industry (MITI).
As Malaysia’s national export promotion agency, MATRADE is responsible for assisting Malaysian
companies succeed in the international market. MATRADE’s vision of making Malaysia the
premier exporting nation is paired with its mission to develop and promote Malaysia’s exports
to the world.
MATRADE serves to promote Malaysia’s external trade with particular emphasis on the export of
manufactured and semi-manufactured products and services. In addition, MATRADE formulates
and implements export marketing strategies and trade promotion activities to increase Malaysia’s
exports, undertake market research, and create a comprehensive database of information
for the development and improvement of Malaysia’s trade. MATRADE also organises training
programmes to enhance the international marketing skills of Malaysian exporters, promote and
assist in services related to trade, and protect Malaysia’s international trade interest abroad.
MATRADE’s objectives are:
• To raise the profile of Malaysian exporters in foreign markets;
• To disseminate timely and relevant information and market intelligence to help Malaysian
companies gain a competitive edge in foreign markets;
• To introduce Malaysian companies to foreign importers seeking Malaysian suppliers; and
• To undertake activities to promote the export of Malaysian goods and services in overseas
markets.
MATRADE is also actively involved in assisting foreign companies to source for suppliers of
Malaysian products and services, and is represented worldwide at over 40 locations in major
commercial cities. In Malaysia, MATRADE has five local branches in Penang, Terengganu,
Johor, Sabah, and Sarawak.
MATRADE’s mission is to develop and promote Malaysia’s export to the world and its functions
are:
• To promote, assist and develop Malaysia’s external trade with particular emphasis on
the export of manufactured and semi-manufactured products and, on a selective basis,
imports;
• To formulate and implement a national export marketing strategy to promote the export of
manufactured and semi-manufactured products;
• To undertake commercial intelligence and market research and create a comprehensive
database of information for the improvement and development of trade;
• To organise training programmes to improve the international marketing skills of the
Malaysian exporters;
• To enhance and protect Malaysia’s international trade interests abroad;