Mapping Malaysia's Resource Centres

13 MAPPING MALAYSIA’S RESOURCE CENTRES Furthermore, the agency organises training programmes to enhance the international marketing skills of Malaysian exporters. MATRADE promotes and assists in services related to trade while protecting Malaysia’s international trade interests abroad. MATRADE’s Objectives: 1. Raise profile of Malaysian exporters in foreign markets. 2. Disseminate timely information and market intelligence to assist Malaysian companies. 3. Introduce Malaysian companies to foreign importers seeking suppliers. 4. Undertake activities to promote the export of Malaysian goods and services in overseas markets. In its role to develop and promote Malaysian exports worldwide, MATRADE carries out the following functions: 1. Develop and grow international markets for Malaysia’s merchandise and services trade. 2. Build export sustainability and readiness of Malaysian companies through export capability development and training initiatives. 3. Formulate and implement a national export marketing plan and strategies to grow exports of merchandise, goods and services. 4. Provide research and commercial intelligence to improve competitiveness and strengthen the export capability of Malaysian businesses. 5. Ensure the performance, sustainability and returns of trade promotion programmes and export support facilities. 6. Provide advice to the Government of Malaysia on trade matters and acts as an agent of the government on such matters. Malaysia External Trade Development Corporation (MATRADE) was established in 1993 as a statutory agency under the Ministry of International Trade and Industry (MITI) to position Malaysia as a globally competitive trading nation. MATRADE’s mission to promote Malaysian exports has enabled many local companies to carve new frontiers in global markets. The agency continues to put the spotlight on capable Malaysian companies on the global stage – ensuring the phrase “Made-In-Malaysia” is synonymous with excellence, reliability and trustworthiness. As part of its efforts to increase the country’s exports, MATRADE formulates and implements export marketing strategies and trade promotion activities. It also undertakes market research and creates a comprehensive database of information for the development and improvement of Malaysia’s trade. MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION (MATRADE) Equipped with diverse resource of talent, a strong network and support from Malaysia’s trade policy, MATRADE has been recognised as one of the most active Trade Promotion Organisation (TPO) in the world. In addition to this, MATRADE was awarded the Islamic Solidarity prize by the Islamic Development Bank (IsDB) for its efforts in promoting trade among the Organisation of Islamic Cooperation (OIC) member nations. In realising its vision of positioning Malaysia as a globally competitive trading nation,MATRADE has placed over 40 trade offices worldwide to assist international buyers with the sourcing of Malaysian products and services. Within Malaysia, MATRADE also has five domestic offices in the state of Johor, Penang, Sabah, Sarawak and Terengganu. MATRADE welcomes all enquiries through all its channels. Some of the services provided by MATRADE include: 1. Business Information Centre; 2. Publications (ie. Exporters Directory, trade magazines, guide books and many others); 3. Market Information; 4. Organising Overseas Trade Missions, Export Acceleration Missions (EAM), International Trade Fairs, Promotion Booths, Malaysian Product Exhibitions and In-Store Promotions; 5. Exhibition Centres (Domestic and International); 6. Business Matching; 7. International Sourcing Programme (INSP); 8. Incoming Trade Delegations; 9. Seminars and Workshops; and 10. eCommerce to Accelerate Exports (eTRADE).