Mapping Malaysia's Resource Centres

138 MAPPING MALAYSIA’S RESOURCE CENTRES MEDIA PRIMA BERHAD (MEDIA PRIMA) Introduction Listed on theMain Board of BursaMalaysia (Stock Exchange of Malaysia), Media Prima Berhad is Malaysia’s leading and largest fully integrated media company with businesses in television, newsprint, radio, Out-of-Home advertising, content creation and digital media. Established in 2003, the group is home to some of Malaysia’s oldest and most beloved media brands. Area of Expertise In television, the group maintains its number one domestic broadcast position through its four channels — TV3, 8TV, ntv7, and TV9. Media Prima is also home to popular home shopping network, CJ WOW SHOP, and is the pioneer behind ‘tonton’, Malaysia’s first and popular video streaming portal. It owns The New Straits Times Press (Malaysia) Berhad, Malaysia’s largest publisher with three national news brands – New Straits Times, Berita Harian and Harian Metro, consumer brands — education portal FullAMark, and women’s lifestyle portal Hijab & Heels. The group is home to RIPPLE, an audience-focused digital media, broadcast and commerce company that engages audiences through content, talents, experiences and platforms. This includes eight digital brands – Dhia, Donna, Lunaria, Thelaki, Likely, Chapters, Wakeke and Ais Kacang; four broadcast brands – Fly FM, Hot FM, One FM and Kool FM, and an e-commerce brand – SuperDeals. Strengths and Achievements Media Prima is the market leader in Out- of-Home Advertising represented by Big Tree, The Right Channel, Kurnia Outdoor, Gotcha, UPD, and Big Tree Seni Jaya. The Group also owns Primeworks Studios, Malaysia’s largest content production company. Its digital media subsidiary, Media Prima Digital, was founded to innovate digital solutions and creative strategies for the group. Its online publishing arm, REV Asia, is home to popular online brands targeted at youth culture in Malaysia and Southeast Asia. Media Prima Labs, a unit under Media Prima Digital, aims to extend the group’s unique intellectual properties into the expanse of technological innovation and games. Projects Undertaken (Domestic) In 2015, Media Prima embarked on a new mission and strategic business transformation plan to become M E D I A A N D E N T E R T A I N M E N T