Mapping Malaysia's Resource Centres

140 MAPPING MALAYSIA’S RESOURCE CENTRES PENUMBRA COMMUNICATIONS (M) SDN. BHD. Introduction Penumbra Communications (M) Sdn. Bhd. is an agency specialising in strategic advertising, multidisciplinary design, events and television and film production based in Kuala Lumpur. Supported by a wide pool of in-house creative staff and a diverse team of talent, the Agency has over 25 years’ experience in creating unique client-oriented solutions while maintaining extremely competitive advertising, promotions, design and execution packages. Penumbra proudly services a wide stable of renowned clients and has worked on numerous international and local projects from government agencies, corporations and charity organisations. Area Of Expertise 1. Advertising i. Advertising & Promotions Campaigns ii. Script Writing iii. TV Commercials iv. Radio Commercials v. Media Planning vi. Social Media Promotions 2. Graphic & Commercial Design i. Commercial Design, Print and Publication ii. Corporate Branding iii. Logo Design iv. Corporate Gifts & Packaging Design v. Web Design 3. Television & Video Production i. TV Programmes ii. Corporate Presentation Videos iii. Events iv. Archive Coverage 4. Events & PR Exercise i. Event Planning ii. Media Buying & Planning 5. Spatial Design i. Set & Stage Design ii. Art Direction Design-and-Build iii. Exhibition & Display Spaces Strengths And Achievements Penumbra Communications believes in the closest possible collaboration insofar as creative work is concerned. From conceptualisation to completion clients are involved in every stage of the process, resulting in an end product that truly reflects their strategic needs and outlook and as espoused by their vision and corporate philosophy. Some of Penumbra’s achievements include the creation of a branding profile and logo as well as Firefly’s (the airlines) present livery. Penumbra has also worked with government agencies such as MATRADE, Bank Simpanan Nasional (BSN), Tourism Malaysia and Tenaga Nasional Berhad (TNB), providing branding, advertising and promotions, PR, corporate videos, TVCs, social media content and management as well as annual reports. The Agency has also been behind ground breaking events and campaigns that continue to be a part of their clients’ repertoire such as the RHB Bank ‘Art With Heart’ Corporate Social Responsibility event and Tourism Malaysia’s ‘Miss SHOPhia, Malaysia’s Shopping Buddy’ campaign. Projects Undertaken (Domestic) 1. Advertising & Promotions, Branding, PR, TVC, Corporate video i. MATRADE ii. MRCB (Malaysian Resources Corporation Berhad) 2. Festive Video & Print Ads i. Tenaga Nasional Berhad ii. RHB Bank M E D I A A N D E N T E R T A I N M E N T